ABSTRACT The case study is about one of the best known and best playing soccer team in the world‚ Real Madrid. It tries to backlight the myth of soccer and the tremendous merchandising system behind soccer. Especially the era of Florentino Pérez‚ who brought a new dimension in managing and merchandising soccer clubs to Spain‚ will be analyzed in detail. SOCCER THE GAME What makes a team like Real Madrid so interesting for sponsors and fans worldwide? What makes soccer so interesting for us
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sport in the world‚ in terms of participation and the number of fans who watch the game. ‘The Federation International de Football Association’‚ commonly known as FIFA‚ is the governing body for the World game. FIFA governs and regulates all major competitions‚ both at club and national level and helps to oversee and uphold the rules of the game‚ both on and off the field of play‚ and organise all the major world soccer competitions. Although FIFA is the governing body for the World Game‚ different
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INFORMATION Ronaldinho is one of well known football player in the world. His real name is Ronaldo de Assis Moreira . He was born on march 21 1980 in Porto alegre in brazil. He lived with poor family. His height is 181 cm. but he is commonly known as Ronaldinho or Ronaldinho gaucho. He is played for many teams such as Grêmio ( brazil) Paris saintgermain in France‚ fc Barcelona in Spain which he won his first champions league in 2006 with Barcelona and also he played for AC Milan ( Italy) Flamengo
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Football (FIFA) is the international governing body of association soccer. FIFA was founded in Paris on May 21 1904‚ because they need for a single body to oversee the game became apparent at the beginning of the 20th century with the Ciccone 2 increasing popularity of international fixtures. The first president of FIFA was Robert Guerin‚ and its current president is Seep BLatter‚ who is in his fourth successive term. In addition‚ the FIFA headquarters are located in Zurich‚ Switzerland. FIFA is also
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America? Copa America is one of the most important and brilliant tournament in the world. Right now the Copa America Cup is being played by soccer team form aroung the whole south and North America. The competition held once every four years. That is why Copa America is an important tournament. Argentina is one of the members in this competition‚ and it is also the best teams in world and has already won two times of World Cup and fourteen time of Copa America. So this year I think Argentina will be the
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Assignment 2: Semiotics of Advertising "HD - Adidas Commercial - F50 Adizero - Lionel Messi‚ David Villa - HD " http://www.youtube.com/watch?v=OwYjDYace60 This television ad for the Adidas F50 ’adizero’ football shoes makes connections between three different signifiers - the pro footballers (Messi and Villa) the product‚ a speeding car‚ and the product. What is signified is the fact that all these things‚ especially the product is "lighter and faster". Messi and Villa within the football
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that your event should be clearly aimed at your chosen target audience. Investigation What did you decide? Teacher feedback Response to feedback What event did you decide to create a video for? I have chosen to do my video on the 2014 fifa world cup Why did you not choose the other videos? Because I know more about football in general so this gives me an advantage. What is the target audience for your event? My target audience is for everyone who is interested in football Be more
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wardrobe ch oo A l.m 1. A fte rs The 2014 FIFA World Cup will be the 20th FIFA World Cup‚ and is scheduled to take place in Brazil from 12 June to 13 July 2014. This is the second time Brazil has hosted the competition‚ the first being in 1950. Brazil will become the fifth country to have hosted the FIFA World Cup twice‚ after Mexico‚ Italy‚ France and Germany. It will also be the first FIFA World Cup to use goal-line technology. Spain is the defending champion‚ defeating
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The Vuvuzelas caused quite a stir in the FIFA World Cup Finals in June-Julie of this year. The soccer players were all complaining about the noise it makes. According to the players it was very difficult to hear one another on the pitch. This caused massive problems for the players as they could not hear the instructions amongst one another. Portugal’s Captain Cristiano Ronaldo could not handle the noise and took matters further by complaining to the FIFA Board of Directors. His protest was waved
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he is better known “Pele”. Whether he is known know him from the 1‚284 goals he has scored in his soccer career‚ his work with UNICEF‚ or maybe he is known know him as the Goodwill ambassador for USA soccer. Either way he has made an impact on the world. From Edson to “Pele”‚ from September 7 to the Brazilian National team Pele’s life is an amazing journey. Pele was born on October 23‚1940 in Tres Coracoes‚ Brazil. He lived in poverty. At 7 he was shining shoes to earn extra money for his family
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