Brand equity is considered a key indicator of the state of health of a brand‚ and its monitoring is believed to be an essential step in effective brand management (Aaker‚ 1991‚ 1992). Both researchers (e.g. Shocker et al.‚ 1994) and practitioners (e.g. Biel‚ 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland‚ 1999) and brand images (Ahmed et al.‚ 2002). In the present
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Abstract This research basically pertains to find out the relationship between the brand equity and the sales of the product. The questionnaire was constructed and the pilot study using 15 respondents from ICBS was carried out to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. The questionnaires were divided into two parts. On first of June the questionnaires were administered
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An investigation of green marketing practices: The relationship between green marketing‚ competitive advantage and brand image of fast-moving consumer goods. Business and Management- Higher Level 5th November 2012 Word Count: 3986 Abstract: The aim of this paper is to investigate how effective green marketing is in terms of competitive advantage of brand image for fast-moving consumer goods. Initially‚ the paper differentiates the use of green marketing and
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Title Brand Image Attitude and Perceptions towards a Brand during the Course of an Acquisition in the clothing industry in the UK Brand is a powerful tool to attract more consumers to buy particular products. In a developed country like UK‚ clothing industry is one of the major industries that substantially contribute to the economy. As consumer’s decision making plays a big role in any market‚ it is vital to study how consumers make their choices when purchasing clothes to evaluate the impact
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Date:12/10/2009 LOYALTY AND CUSTOMER RELATIONSHIP MANAGEMENT IN TESCO PLC. CONTENT PROVISIONAL TITLE……………………………………………………………...4 1. INTRODUCTION……………………………………………………………...….4 1.1. The Importance Of Customer Relationship Management………4 1.2. Retail Industry…………………………………………………………...5 1.3. Tesco……………………………………………………………………...7 2. LITERATURE OF VIEW……………………………………………………..….7 2.1. Customer service…………………………………………………….…8 2.2. Tesco’s Concept Of Relationship Management Begins
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REPORT ON Brand Image of ACC Cement in the Cement Industry SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO FACULTY OF MANAGEMENT (Punjabi University‚ Patiala) Faculty Guide: SUBMITTED BY: Ms Kavita Amit Kumar MBA-3rd Roll no. 5277 CHANDIGARH GROUP OF COLLEGES‚ GHARAUN 2010-2012 CERTIFICATE OF APPROVAL This is to certify that the project report entitled “Brand Image
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Evaluate the claim that Identity is determined by relationships Essay Plan First Paragraph Introduction Define Identity Quote Changing identities Gender identity Mines (DVD) Second Paragraph New mothers Gous quote Quote pg 254‚ 269 and 265 Body image Racial – Fanon - 278 Third Paragraph Social psychology Michael Billig – quote 274 National Identity – 212 Freud - quote Fourth Paragraph Conclusion Quote – 252 Erik Erikson Evaluate the claim that Identity is determined
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1 2. RELATIONSHIP BETWEEN SALES AND ADVERTISING 2 3. MEASUREMENTS TO EVALUATE ADVERTISING EFFECTIVENESS 7 4. CONCLUSION 9 5. REFERENCES 9 1. INTRODUCTION Today‚ advertising appears everywhere; we see and hear a lot of advertisements on TV‚ newspapers‚ magazines‚ internet‚ billboards‚ public transports and so on. The more popular advertising is‚ the more important role of advertising in business is reinforced. The main aim of advertising is to build customer’s attention to a brand or product
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Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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ROLE OF ADVERTISING & COMMUNICATION IN CORPORATE IMAGE BUILDING In an increasingly competitive marketplace‚ greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image‚ whether at the corporate‚ retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer. These two
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