Elements of the marketing mix-7P’s By Safi Baig Introduction In this P6-M3 I have been asked to describe the 7p’s (product‚ price‚ place‚ promotion‚ people‚ processes and physical evidence) about a new product or service launched by a selected company (Apple). Product The new product that I am going to talk about is Iwatch. It will be an intelligent watch that will help people aged over 50 to use their mobile phones. The USP of this product will be that it will be the first “intelligent watch
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Contents Executive Summary 2 1.0 Introduction 3 2.0 Objectives 4 3.0 Issues 4 3.1 SWOT Analysis 6 4.0 Marketing MacDonald`s in Kazakhstan 7 5.0 Product Adaptation 10 6.0 Distribution Network 12 7.0 Adaptation Process 13 8.0 Conclusions and Recommendations 14 6.0 Appendix 15 7.0 References 16 Executive Summary This paper will look at the development of the McDonalds Corporation in Kazakhstan and the obstacles that it has overcome. It will also look at the McDonalds Corporation
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without source of finance. The financial manager is mainly responsible for raising the required finance for the business. There are several sources of Finance and as such the finance has to be raised from the right kind of source. Generally speaking‚ there are two sources of finance as follow: 1) SPONTANEOUS SOURCES: Finance which naturally arises in the course of business is called as ‘Spontaneous Financing’. Trade creditors‚ credit from employees‚ credit from suppliers of services
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3. Depreciation percentage=$1‚640‚200/$15‚411‚620 = 10.64% New Fixed Assets=$15‚411‚620 + $30‚000‚000 = $45‚411‚620 $45‚411‚620*.1064 = $4‚831‚796 new depreciation Pro forma Income Statement Sales ($36‚599‚300*1.12) $40‚991‚216 Cost of Goods Sold ($26‚669‚496*1.12) 29‚869‚836 Other Expenses ($4‚641‚000*1.12) 5‚197‚920 Depreciation 4‚831‚796 EBIT 1‚091‚664 Interest 573‚200 Taxable Income 518‚464 Taxes
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Marketing Manager Job Description The Basic Responsibilities of a Marketing Manager What’s the marketing manager job description? Marketing management focuses on the practical application of various marketing techniques as well as effective management of the company’s marketing resources and activities. Keeping pace with today’s fast globalizing world‚ companies have crossed the boundaries of their native countries in order to expand their business and clientele across nations. This is done best
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LITERATURE A marketing information system (MIS) is a set of procedures and methods designed to generate‚ analyze‚ disseminate‚ and store anticipated marketing decision information on a regular‚ continuous basis. An information system can be used operationally‚ managerially‚ and strategically for several aspects of marketing. A marketing information system can be used operationally‚ managerially‚ and strategically for several aspects of marketing. The first definition of marketing information systems was
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• • • • • • • History Why it was started Mission‚ vision and values Market competitor analysis Swot analysis Target market Customer analysis Market segmentation Brand‚ Product and Company Positioning Growth strategies Differentiation strategies Marketing mix strateies Future expansion History • Victoria’s Secret was started in San Francisco in 1977 by a Stanford Graduate School of Business alumni Roy Raymond FUN FACT: Roy Raymond always felt uncomfortable when buying underwear for his wife. Inspired
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Penshoppe’s Sales and Inventory System A Database 2 Project Presented to The Faculty of the College of Engineering and Computer Studies St. Michael’s College Iligan City In partial fulfilment of the requirements For the Degree of Bachelor Science Major in Information Technology Ben Bryan Abijay Jamil A. Calandada October 2015 CHAPTER 1 1.1 INTRODUCTION Nowadays‚ using computers in companies and other establishments in transacting with their clients is a big factor. Some of the companies or
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About | Contact | Jobs | [pic] • Search • Lesson Store • Buy Video • Powerpoint • Home [pic][pic] [pic][pic]Services Marketing and the Extended Marketing Mix (7P’s) What is services marketing? A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased
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development. With there being so many styles‚ can training help managers adopt a more autonomy-supportive motivating style toward employees. Will the employees of these managers in turn show a greater workplace engagement? Research shows managers that participate in training‚ have a more significantly supportive management style. This paper will discuss the managers’ motivating styles and the benefits to employees when managers become more autonomy supportive. One of the most challenging
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