CASE STUDY MARKETING EXCELLENCE “EBAY” How does ebay price their service? Is it an effective method of pricing? eBay is one of the world’s largest online marketplaces‚ and allows users to buy and sell in nearly every country on earth; PayPal enables individuals and businesses to securely‚ easily and quickly send and receive digital payments; and eBay Enterprise enables omni-channel commerce‚ multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. For
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Why has Ebay succeeded as an online auction marketplace while so many others have failed? eBay was one of the first online marketplaces on the world-wide web. It was created as an online auction website‚ but it has now became the largest online marketplace that exists. eBay’s success truly created a pricing revolution by allowing buyers to determine what they would pay for an item; the result pleases both sides because customers gain control and receive the best possible price while sellers make
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Can eBay Continue Growing? 1. What is eBay’s business model and business strategy? How successful has it been? According to the course textbook there is several internet business models found on page 444. The internet business model that best describes eBay is an “online marketplace”. As it says in the case itself‚ “eBay is an online auction service…who stores no inventory and ships no products. Instead‚ it derives its revenue from the movement of information”. This is essentially what
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Why did some civilizations succeed and others fail? Why was it that some places had more resources than others? According to Jared Diamond‚ his theory‚ “Geographic Luck” is the answer. On Diamonds last trip to New Guinea‚ he proves his theory to be right. When he arrived‚ the natives ask him why the white men have so much cargo and why they had so little. The natives to the island worked just as hard if not harder than all the others but they were much less successful than the Eurasians. Geographical
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I. Executive Summary eBay Inc. is an American multinational internet person-to-person corporation that manages eBay.com which an online auction and a shopping website. It was founded by Pierre Omidyar in September1995. eBay’s major competitors are Amazon.com‚ Yahoo Auctions‚ and uBid. We‚ the case analysts‚ analyzed what are the situations of the company internally and externally. We used Competitive Profile Matrix‚ SWOT Analysis‚ and we compared eBay.com to Amazon.com (closest competitor) using
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Module 1 Case Assignment‚ Why does E-Bay have problems in its Asian Markets? Course Number: International Business 401 Dr. Fadia Alkhalil February 15‚ 2011 Abstract This paper will identify some of the reasons why E-Bay has problems in the Asian Markets as an internet auction provider. After examining articles from Philip Kotler and David Gertner as well as Moon Ihlwan among others‚ this paper will provide my answers about why did EBay want to expand globally as well as why any of these
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First of all‚ eBay has to deal with more and more competitors in the e-commerce market. For instance‚ both Alibaba and Walmart said in 2009 that they were launching competitors in the US to services like eBay and Amazon. The problem is that small share gains over time (for new entrants) could potentially pinch margins at both Amazon and eBay. That is why eBay has to improve its competitive strategy. What I recommend to the company is to think about strategic collaboration with global social networks
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1. Evaluate the pros and cons of eBay’s playbook strategy. Pros of eBay’s playbook strategy are: • Develops suggestions as to how to drive traffic to the local eBay site through ads at a country’s most popular Web sites and search engines (as stated) • Dictates that products‚ info‚ and chat groups be created by buyers and sellers in that country (as stated) • eBay becomes part of the country’s internet because of the playbook • avoids problems associated with a cookie-cutter approach (as
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THE PHILIPPINE WOMEN’S UNIVERSITY Graduate School Quezon City STRATEGIC MANAGEMENT EBAY IN 2002: THE CHALLENGES OF SUSTAINED GROWTH Submitted by: EMELITO REYMUND G. ORENCIA SHEILLA MARIE D. APOSTOL JOEM S. SALAZAR MBA-EXE Submitted to: DR. FELIX E. ASPRER Dean I. OVERVIEW OF THE SITUATION Ebay is founded in 1995 by Pierre Omidyar and is the world’s Online Marketplace. The company created a powerful platform for the sale of goods and
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Why Did ABC Fail at the Bank of China? BY ABED AL-NASSER ABDALLAH‚ PH.D.‚ AND WEI LI UNLESS TOP OF USING MANAGEMENT LENDS ITS SUPPORT‚ EMPLOYEES UNDERSTAND THE PURPOSE MODELS ARE TESTED‚ AND COSTS/BENEFITS ARE DETERMINED‚ IMPLEMENTATIONS COULD FAIL. ABC‚ ABC EXECUTIVE SUMMARY Few authors have explored the implementation of activity-based costing (ABC) in East Asian companies. This study investigates factors that led to the failure of an ABC implementation at a major Chinese
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