PGDBA BATCH - 5 ASSIGNMENT - MARKETING MANAGEMENT CREATIVE ADVERTISING (PROCESS & EXAMPLE) Submitted by: Kaushik Banerjee Hitesh Akarte Dileep Nair Rajesh Verma Taher Paperwala Gokul Vishnu Submitted to: Dr Rajesh Panda Submitted on: 10th January 2013 EXECUTIVE SUMMARY In today’s world of rapidly increasing competition‚ firms are selling goods and services through a variety of direct and indirect channels. In mass advertising‚ marketers are exploring new forms of communication
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the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding‚ which ultimately helps to position the product in the buyers‘ mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%.Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position
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Beauty Industry Analysis 2014 - Cost & Trends Beauty Industry in 2014 at a Glance Comprised of a diverse yet interrelated set of business lines‚ the beauty industry helps us look and smell our best. Before we leave the house each day‚ we have likely undergone our personalized beautification ritual. Included in this ritual is the daily shower and shave‚ the weekly nail trim‚ and the monthly haircut. And increasingly we are taking a more holistic view of our health‚ and our beautification ritual may
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HANDLOOM CLOTHING INTRODUCTION Handloom industry is a traditional and also a cottage industry in India. It provides employment to the large section of poor people. However‚ the role and significance of the industry to the national development is declining. In fact‚ the industry is facing lot of problems such as men‚ material‚ methods‚ machines‚ money‚ marketing and management. Handloom industry is a cottage and rural based industry and the handlooms are part of an age old Indian tradition. 35
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INDUSTRY ANALYSIS-PORTERS FIVE FORCES MODEL THREAT OF SUBSTITUTES THREAT OF NEW ENTRANTS Etisalat supposed to invest US$163Mn in an expansion Dialog offers the 3G technology and the largest ser vice provider of mobile industry. Dialg is come with an strong strategies in the market Low switching cost Available wide variety of choices to the customers. Social networks E-mail‚ VOIP- Skype Fixed wire less /wire line Overseas suppliers on IDD agreements request high
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Preparation For Discussion (Gillette) 1. Central problem/issue in case: The main problem is that‚ since its acquisition‚ Duracell has become a drain on the financial performance of Gillette. The board needs to decide what should be done to turn Duracell around and restore Gillette to a dependable financial performer. 2. How is the battery industry (you can use five forces analysis to answer this question)? Has it been changing? If yes‚ how? Overall‚ the industry is very attractive. New entrants
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in the Hospitality Industry So‚ it is time to decide what you will do with your life. What will you choose? Perhaps you might consider a career in the hospitality industry. What is the hospitality industry? The hospitality industry is defined as the activity of providing lodging‚ food and beverage‚ and recreational services‚ which include but are not limited to hotels‚ motels‚ clubs‚ casinos‚ restaurants‚ recreation facilities‚ tourism‚ cruise lines‚ and theme parks. Wow‚ what a variety of options
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1. What theoretical perspective on deviance best represents Father Greg Boyle’s argument that kids are “fleeing something horrendous when they join a gang”? 2. What was the “social reality” surrounding Dolores Mission Parish when Father Greg Boyle arrived in the mid-80’s? Death. Death was the social reality of that time. There were 8 gangs fighting over the same territory‚ being in the area that they were the was a lack of education and access to education‚ violence is what almost every
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International Journal of Advanced Research in Management and Social Sciences ISSN: 2278-6236 A STUDY OF CUSTOMER SATISFACTION WITH REFERENCE TO TATA MOTOR PASSENGER VEHICLES Kavita Dua* Savita* Abstract: Satisfaction is crucial concern for both customers and organizations. Satisfaction is a subjective concept and therefore difficult to determine. It depends on many factors and varies from person to person and product to product. The importance of customer satisfaction in strategy
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Of the agricultural products‚ the banana is the fourth most important food product within the least developed countries‚ being the staple food for some 400 million people (1). Of all the fruits‚ it holds first place by production volume and is amongst the five most consumed fruits on the planet (2). Some 1‚000 varieties of banana trees have been identified in more than 150 countries‚ producing around 105 to 120 million tonnes (Mt) of fruit a year. There are two main families: the sweet banana or
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