Industry Analysis of Telecommunication Industry in Srilanka

Only available on StudyMode
  • Download(s) : 1438
  • Published : June 28, 2011
Open Document
Text Preview
INDUSTRY ANALYSIS-PORTERS FIVE FORCES MODEL
THREAT OF SUBSTITUTES
THREAT OF NEW ENTRANTS
Etisalat supposed to invest US$163Mn in an expansion
Dialog offers the 3G technology and the largest ser vice provider of mobile industry. Dialg is come with an strong strategies in the market

Low switching cost
Available wide variety of choices to the customers.
Social networks E-mail, VOIP- Skype
Fixed wire less /wire line

Overseas suppliers on IDD agreements request high rates.
Land owners of net work towers request high values

Data Service Providers
Rapidly increasing IT companies

BARGAINING POWER OF SUPPLIERS

BARGAINING POWER OF CUSTOMERS

COMPETTIVE RIVALRY WITHIN THE INDUSTRY

Two intermediaries switch in to the distribution process.
DISTRIBUTION AND DEALER

MARKETING STRATEGY AUDIT
MISSION STATEMENT
-------------------------------------------------
The mission statement is clearly stated in the market oriented manner. Because it says their mission is to enhance human lifestyle. It reveals a concept which concentrates the value for the customers from the customer point of view. Through affordable prices and superior customer service they deliver functional benefits to their customers. In addition to that, their strategy has been created for the benefit of the share holders as well. The organization needs to ensure the great return to the share holders.

Our mission is to enhance human lifestyle by providing the most convenient telecommunication service with quality products and services through innovation, dedication, excellence and commitment that satisfy customer needs at affordable prices which ensure the great returns to share holders while offering superior customer service to the customers.

Marketing objectives
* To grow share of market (volume) to 15% by 2015
* To increase the market penetration to 75% by 2015
* To increase the perception of unlimited IDD tariffs by 20% by 2015 * To...
tracking img