MARKETING AND SALESMANSHIP (REVISED CURRICULUM) MARKETING-I 3 HOURS CLASS XI MARKS: 60 Theory I. Introduction: Meaning‚ nature and scope of Marketing; Importance of Marketing; Difference between Marketing & sellings; Concepts of Marketing: Production concept‚ product concept‚ Sales concept & Marketing concept; Marketing Philosophies: marketing & societal marketing 15 II. Marketing Segmentation and Targeting: Meaning and importance; Bases of market segmentation: geographic‚ demographic
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1. By offering consumers greater value‚ companies may gain a(n) ________________ over their competitors. increase in supplierscompetitor’s strategymarket strategya. e. d. c. improved recall competitive advantage b. 2. The process of identifying and assessing key competitors is known as a(n) ___________. strategic intentcompetitor analysiscompetitor identificationa. e. d. c. competitive marketing competitive advantage b. 3. According to
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advantages……………………5 Value Chain……………………………………………………..6 Potential Market Assessment ……………………………………..7 PESTEL analysis………………………………………………..7 Porter’s Forces…………………………………………………..8 Recommendation…………………………………………………..9 Marketing Mix………………………………………………….9 Analysis the Brazilian market…………………………………..10 Conclusion ……………………………………………………..12 6. References…………………………………………………………13 Introduction Innocent Drinks Company is the fastest emerging and favorite
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1) How has marketing management change in recent years? We can say with some confidence that the marketplace isn’t what it used to be. It is dramatically different from what it was even 10 years ago. Today‚ major and sometimes interlinking‚ societal forces have created new marketing behaviors‚ opportunities‚ and challenges. Here are 12 key ones.• Network information technology• Globalization • Deregulation • Privatization • Heightened competition • Industry convergence • Retail transformation•
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most important discovery in the history of mankind is religion. Although religion isn’t a physical discovery‚ it has impacted and shaped the world around us. From the beginning of time‚ religion has either segregated or bonded groups of people‚ formed or wrecked nations and pushed for countries to fall into battles or alliances. Although religion may seem like a spiritual route‚ it has impacted the way the 21st century works. With religion‚ societies had formed and so did labor and division among people
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December 5 2013 1. (i) Why have Japanese firms‚ once dominant in the electronics industry‚ fallen behind competitors such as Samsung‚ Apple‚ and Amazon? (ii) What is ‘monozukuri’? How has this influenced Japanese firms? (iii) Which environmental forces (micro and macro) have strongly influenced Japanese firms such as Sony‚ Panasonic‚ Sharp‚ and Toshiba‚ in the last few years? Be specific. i. They were too confident about their technology and manufacturing capabilities and lost sight
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While observing a Planet Fitness marketing commercial‚ we as a group deciding to pick this commercial. We felt that Planet Fitness only caters to people who are new to the gym or at the beginner level in fitness. As we were doing research on Planet Fitness we found that the facility isn’t your average gym. They don’t offer the same type of equipment that caters to people that range from beginners to advanced athletes‚ they only have light to medium heavy weights which are the dumbbells that range
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[Seoul-Rouy Korean Cuisine] MARKETING MANAGEMENT [5310520006] [5310520011] [5310520013] [5310520014] [5310520015] Pajjima Musikapart Intira Thipmon Hua Teik Yong Muna Jabir Ooi Chuen Seong [2011] Marketing Management Seoul-Roy marketing Plan 1 Table of Contents 2 3 Introduction .......................................................................................................................................... 2 Company Summary ................................................
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Marketing Marketing is the management process responsible for identifying‚ anticipating‚ and satisfying customer requirements profitably. Now let me introduce Nikon According to the camera’s function‚ price‚ Nikon’s production can be divided into 3 levels. The First level is high-end camera‚ including high-end digital SLR cameras‚ film SLR cameras and some camera accessories‚ such as FX‚ CX format lenses and flashlight. Not only they are advance in technology‚ but also they have amazing price
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Business 231 Section S1 Professor Simon June 15‚ 2010 Web Plan Exercise 1. What type of information is available on the AMA website to assist students in planning their careers and finding jobs? AMA distributes Self-Study programs‚ developed by business and education experts‚ which gain recognition from the Regents of the University of the State of New York as an educational institution in 1973. Plans your career for over 65 skill-building courses in 20 subject areas including Supervision
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