Data Mining Melody McIntosh Dr. Janet Durgin Information Systems for Decision Making December 8‚ 2013 Introduction Data mining‚ or knowledge discovery‚ is the computer-assisted process of digging through and analyzing enormous sets of data and then extracting the meaning of the data. Data mining tools predict behaviors and future trends‚ allowing businesses to make proactive‚ knowledge- driven decisions Although data mining is still in its infancy
Premium Data mining
Data Mining Assignment 4 Shauna N. Hines Dr. Progress Mtshali Info Syst Decision-Making December 7‚ 2012 Benefits of Data Mining Data mining is defined as “a process that uses statistical‚ mathematical‚ artificial intelligence‚ and machine-learning techniques to extract and identify useful information and subsequent knowledge from large databases‚ including data warehouses” (Turban & Volonino‚ 2011). The information identified using data mining includes patterns indicating trends‚ correlations
Premium Data mining
Data mining is a concept that companies use to gain new customers or clients in an effort to make their business and profits grow. The ability to use data mining can result in the accrual of new customers by taking the new information and advertising to customers who are either not currently utilizing the business ’s product or also in winning additional customers that may be purchasing from the competitor. Generally‚ data are any “facts‚ numbers‚ or text that can be processed by a computer.” Today
Premium Data mining
Data Mining DeMarcus Montgomery Dr. Janet Durgin CIS 500 June 9‚ 2013 Determine the benefits of data mining to the businesses when employing 1. Predictive analytics to understand the behavior of customers Predictive analytics is business intelligence technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model‚ which has‚ in turn been trained over your data‚ learning from the experience
Premium Data mining Predictive analytics
Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
Premium Customer relationship management
Data Mining Information Systems for Decision Making 10 December 2013 Abstract Data mining the next big thing in technology‚ if used properly it can give businesses the advance knowledge of when they are going to lose customers or make them happy. There are many benefits of data mining and it can be accomplished in different ways. The problem with data mining is that it is only as reliable as the data going in and the way it is handled. There are also privacy concerns with data mining
Premium Data mining
Stock Exchange forecasting with Data Mining and Text Mining (Marketing and Sales Analysis) Full names : Fahed Yoseph TITLE : Senior software and Database Consultatnt (Founder of Info Technology System) E-mail: Yoseph@info-technology.net Date of submission: Sep 15th of 2013 CONTENTS PAGE Chapter 1 1. ABSTRACT 2 2. INTRODUCTION 3 2.1 The research problem. 4 2.2 The objectives of the proposal. 4 2.3 The Stock Market movement. 5 2.4 Research question(s). 6 2. Background 3. Problem
Premium Stock market Data mining
Question 1: Case One –eBay Q1.1. Discuss the relationships between business intelligence‚ data warehouse‚ data mining‚ text and web mining‚ and knowledge management. Justify and synthesis your answers/viewpoints with examples (e.g. eBay case) and findings from literature/articles. To understand the relationships between these terms‚ definition of each term should be illustrated. Firstly‚ business intelligence (BI) in most resource has been defined as a broad term that combines many tools and technologies
Premium Data mining
information about the customer is a necessity for a businesses trying to maximize its profits. A new‚ and important‚ tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships‚ once extracted‚ can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the process of making new customers
Premium Data mining Data
University CS 450 Data Mining‚ Fall 2014 Take-Home Test N#1 Date: September 22nd‚ 2014 Final deadline for submission September 29th‚ 2014 Weighting: 5% Total number of points: 100 Instructions: 1. Attempt all questions. 2. This is an individual test. No collaboration is permitted for assessment items. All submitted materials must be a result of your own work. Part I Question 1 [20 points] Discuss whether or not each of the following activities is a data mining task. •
Premium Data mining Data analysis Data