CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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Human beings make decisions about all sorts of things‚ all of the time. We make decisions each day‚ differing on the scale of importance and what actually matters. We decide which clothes to put on each morning and what to have for breakfast‚ as well as deciding to go to war with other nations and to commit actions with very serious consequences. What makes these decisions autonomous‚ and further more what makes them worthy of protection? What is autonomy? An autonomous decision may be described
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Reflections on Problem-Based Learning [pbl] Issue 12 [ June 2012 ] Contents Editorial Glen O’Grady Research Article 1 Assessing Strategic Thinking Skills in Problem-Based Learning: A Case Study of Hospitality Education 03 04 David Kwok PBL Review Constructing Understanding 10 3rd International PBL Symposium Highlights “Seen and Heard” Reflections 13 14 16 Rachel Ong Research Article 2 Goal Orientation and Learning Strategies of
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Application 1 – Evaluation of Two New Assessment Methods for Selecting Telephone Customer Service Representatives 1. The reliability for both the clerical and the work samples are favorable. We see in the Clerical Test that the co-efficient alpha (at .85 and .86) and the test-retest (.92) are both high so we have an acceptable degree of reliability for the test. For the Work Sample (T) & Work Sample (C) we find the inter-rater agreements to be high at with Work Sample (T) being T1=88% and T2=79%
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1.create table role(Id BIGINT(20)‚ name varchar(255) NOT NULL‚primary key(Id)); 2.create table skill(Id BIGINT(20)primary key‚ description varchar(255) NULL‚ name varchar(255) NOT NULL); 3.create table post_type(Id BIGINT(20)primary key‚name varchar(255) NOT NULL); 4.create table department(Id BIGINT(20)primary key‚ name varchar(255) NOT NULL); 5.create table degree ( Id BIGINT(20)primary key‚ department_id BIGINT(20) NOT NULL‚ name varchar(255) NOT NULL‚ FOREIGN KEY(department_id) REFERENCES
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‘Sustainable Tourism is a Myth.’ To what extent do you agree with this statement? (15 Marks) Sustainable Tourism is essentially an industry committed to making a low impact on the natural environment and local culture‚ while helping to generate income and employment for local people. As Global economists forecast continuing international tourism growth‚ this continuous growth will place great stress on remaining biologically diverse habitats and indigenous cultures‚ which are often used to support
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A-1 Product Finishing Glen P. Meyerhofer Concordia University Wisconsin BUS 130-3: Business Management December 13‚ 2011 Dear Bill Burgundy‚ I want to start off by thanking you for the opportunity to help determine the future course of action for A-1 Product Finishing. I congratulate you on 13 years of great success in running your company. That is something to be very proud of. I hope can be of assistance to you and your business. You have owned A-1 Product Finishing since 1993 and
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“On balance the league of nations proved to be a failure in the 1920’s.” How far do you agree with this statement? Explain. 10 marks. The League of Nations was the brainchild of USA’s president‚ Woodrow Wilson‚ and was one of his suggested 14 points that followed the Treaty of Versailles. The League was based on a covenant‚ a set of 26 articles‚ which all the members had to follow. The main structure of the League was set in the form of The Assembly and the Council‚ of which there were four permanent
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In my opinion‚ I strongly agree with Disney’s decision to pursue a localization approach in emerging market. As it can be seen that Disneyland in Hong Kong failed because they lack of localization. For example‚ Disneyland Hong Kong assumed customers would follow the standard pattern of spending on average 20 minutes at meals. However the Hong Kong customers spend an average of 40 minutes‚ causing undesirable backups since Hong Kong Disneyland did not provide enough restaurants to serve customer need
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Carlo E. Batoto Jessah Joy S. Gresos Ian F. Larita Roelyn D. Monte de Ramos Marjorie C. Samson Jelmar C. Zabala March 2015 TABLE OF CONTENTS CHAPTER 1. PROBLEM AND REVIEW OF LITERATURE Background of the Study 1 Review of Related literature 3 Conceptual Framework 16 Research Paradigm 20 Statement of the Problem
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