The Change Management of Apple Essay Example
I. Introduction
In this study, the researcher would like to discover the key issues experienced by Apple Inc. which might inform its successful paths. As it publically known by people, Apple Inc. is now leading company focused on commercial technologies who produce high quality consumer electronics, personal computer, computer software and gadgets which loved by people in the world. Its products such as iMac, iPad, iPod and Macbook are the world leading gadgets used by many people in the world. According to Gartner, Apple is the world’s third-largest mobile phone maker after Samsung and Nokia (Says, 2012). Apple’s mobile phone called iPhone is very success leading the mobile phone market in the world with its modern features, handy shape and sophisticated image. As a conclusion, Apple products now are strongly top of people’s mind. But how could it achieve that?
In many cases of well-known corporation in this world, obstacles in the path of its journey might occur and harm the company itself. As the change of era and culture, company has to strive more in order to follow the people’s need then to keep its existence. It’s not an exception that many corporations as like Apple cannot strive hard to keep their existence. To stand with technological things, it is necessary to be aware of innovation and creation. In addition, it is important to have a good management inside the company. Being a well-known brand and image like Apple could be hard things to be achieved if lack of management skill inside the company. Then, how Apple Inc. keeps its good brand and image?
To discover the knowledge of the management inside Apple Inc. in this study, the researcher elaborates the history of Apple Inc. and its particular success path which also represent the change management that Apple Inc. has been doing in order to keep its existence.
II. Company’s Background
According to The Sweet and Sour: The Case of CEO Strategies at Apple Inc. academic journal, these two best
In this study, the researcher would like to discover the key issues experienced by Apple Inc. which might inform its successful paths. As it publically known by people, Apple Inc. is now leading company focused on commercial technologies who produce high quality consumer electronics, personal computer, computer software and gadgets which loved by people in the world. Its products such as iMac, iPad, iPod and Macbook are the world leading gadgets used by many people in the world. According to Gartner, Apple is the world’s third-largest mobile phone maker after Samsung and Nokia (Says, 2012). Apple’s mobile phone called iPhone is very success leading the mobile phone market in the world with its modern features, handy shape and sophisticated image. As a conclusion, Apple products now are strongly top of people’s mind. But how could it achieve that?
In many cases of well-known corporation in this world, obstacles in the path of its journey might occur and harm the company itself. As the change of era and culture, company has to strive more in order to follow the people’s need then to keep its existence. It’s not an exception that many corporations as like Apple cannot strive hard to keep their existence. To stand with technological things, it is necessary to be aware of innovation and creation. In addition, it is important to have a good management inside the company. Being a well-known brand and image like Apple could be hard things to be achieved if lack of management skill inside the company. Then, how Apple Inc. keeps its good brand and image?
To discover the knowledge of the management inside Apple Inc. in this study, the researcher elaborates the history of Apple Inc. and its particular success path which also represent the change management that Apple Inc. has been doing in order to keep its existence.
II. Company’s Background
According to The Sweet and Sour: The Case of CEO Strategies at Apple Inc. academic journal, these two best