Sostac™ E-Marketing Plan
What is SOSTAC™ ?
The SOSTAC Planning System is one of the most powerful planning systems ever developed. Simple but extremely effective, as it contains all the ingredients vital for the perfect marketing plan. Whether a blue chip, like IBM and BT, or small business, professionals who discover SOSTAC Planning System embrace it for life.
This method will help you to create, write and develop your marketing plan by breaking down into six elements: Situation analysis, Objectives, Strategy, Tactics, Action and Control.
How does it work on B2B company e-marketing plan? 1. Situation analysis
Internal audits
Current internet marketing audit (business, marketing and internet marketing effectiveness)
Audience composition and characteristics
Reach of web site, contribution to sales and profitability
Suitability of resources to deliver online services in face of competition
External audits
Marco-economic environment
Micro-environment C new marketplace structures, predicted customer activity
Competition C threats from existing rivals, new companies and intermediaries
Assess opportunities and threats (SWOT analysis)
Markets and product positioning
Methods of creation of digital value and detailed statement of customer value poposition 2. Objective analysis corporate objectives of online marketing detailed objective; tangileb and intangible benefits online value promotion 3. Strategy definition investment and commitment to online channels market and product positioning target market strategies C statement of prioritized segments, new segments, online value proposition and differential advantage, significance of non-customer audiences?
Change management strategy 4. Tactics
Product.
Promotion
Price
Place
People
5. Actions
Specify
Tasks
Resource
Partnering and outsourcing
Budget including cost for development, promotion and maintenance
Staff
Implement
Risk assessment
Legal issues
Team organization and responsibilities
The SOSTAC Planning System is one of the most powerful planning systems ever developed. Simple but extremely effective, as it contains all the ingredients vital for the perfect marketing plan. Whether a blue chip, like IBM and BT, or small business, professionals who discover SOSTAC Planning System embrace it for life.
This method will help you to create, write and develop your marketing plan by breaking down into six elements: Situation analysis, Objectives, Strategy, Tactics, Action and Control.
How does it work on B2B company e-marketing plan? 1. Situation analysis
Internal audits
Current internet marketing audit (business, marketing and internet marketing effectiveness)
Audience composition and characteristics
Reach of web site, contribution to sales and profitability
Suitability of resources to deliver online services in face of competition
External audits
Marco-economic environment
Micro-environment C new marketplace structures, predicted customer activity
Competition C threats from existing rivals, new companies and intermediaries
Assess opportunities and threats (SWOT analysis)
Markets and product positioning
Methods of creation of digital value and detailed statement of customer value poposition 2. Objective analysis corporate objectives of online marketing detailed objective; tangileb and intangible benefits online value promotion 3. Strategy definition investment and commitment to online channels market and product positioning target market strategies C statement of prioritized segments, new segments, online value proposition and differential advantage, significance of non-customer audiences?
Change management strategy 4. Tactics
Product.
Promotion
Price
Place
People
5. Actions
Specify
Tasks
Resource
Partnering and outsourcing
Budget including cost for development, promotion and maintenance
Staff
Implement
Risk assessment
Legal issues
Team organization and responsibilities