Hoge’s (1993) idea of Internet marketing is simple but it does not touch the important aspect of customer relationship. Strauss and Ansary (2006) defined Internet marketing in there latest book as the use of information technology in the process of creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. This explanation tells that e-marketing is not only about selling products or providing services through IT but it is lot more than that. It is not just traditional marketing using the information technology tools but it’s a strategic model to achieve brand value and provide customer satisfaction. On marketconscious.com (2006), the author simply stress on having a website URL in marketing effort, he recognize that even a conventional marketing effort... [continues]
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