Nike+ Selling Plan
Professional Selling Plan for Nike+
By:
Daniel DeMaiolo, Marc Russell, James Kopanic, Tiffany Sokol, Kelsey Rupert, and Zachary Mehl
Dr. Cynthia E. Anderson
MKTG 3740 Selling Plan
October 11, 2008
Table of Contents
1. Executive Summary………………..2
2. Product Description…….………….6
3. SWOT Analysis……………………8
4. Target Market……………….……11
5. Product Strategy…………………..14
6. Customer Strategy………………..16
7. Relationship Strategy…………….17
8. Presentation Strategy………….....19
9. Works Cited………………..….....25
Executive Summary Introduction With technology advancing at rapid rates in modern society, individual components are swiftly converging to form brand new products that consumers will enjoy; moreover, this unprecedented metamorphosis is shaking up entire industries. In short, technology, the catalyst of increased performance in the free market, has become ever more prominent in extending the marketability of already existing goods. To be more specific, the convergence of consumer goods that are physical and technological in nature, such as tennis shoes and iPods respectively, have rapidly shifted the infrastructure of the global markets for each individual component and, in its wake, left a brand new market. In order to demonstrate the success of both industries individually, further research is requisite. In 2002, the United States Census Bureau for the NAICS categories of “sporting and athletic goods manufacturing” and the “audio and video equipment” reported that the two industries boasted a colossal “$11.89 and 8.82 billion dollars” respectively in “sales, shipments, and receipts” due to the mature markets present (U.S. Census Bureau). Because of the popularity of both industries, fierce competition was evident as in 2002 there were “2,233 establishments in the sporting and athletic goods manufacturing industry” and “571
By:
Daniel DeMaiolo, Marc Russell, James Kopanic, Tiffany Sokol, Kelsey Rupert, and Zachary Mehl
Dr. Cynthia E. Anderson
MKTG 3740 Selling Plan
October 11, 2008
Table of Contents
1. Executive Summary………………..2
2. Product Description…….………….6
3. SWOT Analysis……………………8
4. Target Market……………….……11
5. Product Strategy…………………..14
6. Customer Strategy………………..16
7. Relationship Strategy…………….17
8. Presentation Strategy………….....19
9. Works Cited………………..….....25
Executive Summary Introduction With technology advancing at rapid rates in modern society, individual components are swiftly converging to form brand new products that consumers will enjoy; moreover, this unprecedented metamorphosis is shaking up entire industries. In short, technology, the catalyst of increased performance in the free market, has become ever more prominent in extending the marketability of already existing goods. To be more specific, the convergence of consumer goods that are physical and technological in nature, such as tennis shoes and iPods respectively, have rapidly shifted the infrastructure of the global markets for each individual component and, in its wake, left a brand new market. In order to demonstrate the success of both industries individually, further research is requisite. In 2002, the United States Census Bureau for the NAICS categories of “sporting and athletic goods manufacturing” and the “audio and video equipment” reported that the two industries boasted a colossal “$11.89 and 8.82 billion dollars” respectively in “sales, shipments, and receipts” due to the mature markets present (U.S. Census Bureau). Because of the popularity of both industries, fierce competition was evident as in 2002 there were “2,233 establishments in the sporting and athletic goods manufacturing industry” and “571
Cited: American School Board Journal. "Study: Teens are not on the move." American School Board Journal 196.9 (Sep. 2008): 8-8. Academic Search Complete. EBSCO. Youngstown State University Maag Library, Youngstown, OH. 16 Sep. 2008 . New York: McGraw-Hill Irwin, 2008. Lauer, Charles S. "A Heavy Burden." Modern Healthcare Sep. 2008: 38+. Academic Search Complete. EBSCO. Youngstown State University Maag Library, Youngstown, OH. 16 Sep. 2008 . Vella, Matt. "Nike + iPod Equals Smooth Runnings." Business Week Online (03 Jan. 2007): 19-19. Academic Search Complete. EBSCO. Youngstown State University Maag_Library,_Youngstown,_OH_16_Sep._2008 .