Developing a Marketing Positioning Strategy for Flexotech

Only available on StudyMode
  • Download(s) : 158
  • Published : April 22, 2013
Open Document
Text Preview
Developing a marketing positioning strategy for Flexotech

Amir Senmar: 111200020(Introduction)
Majed Fekri: 0810162(Market Analysis)
Alaa AlDarwich: 0810438 (Competitive Analysis)
Rasha alami: 0910061(Internal Corporate Analysis)

Table of Content:

Executive Summary Introduction………………………………………………………..Page 1 Company Analysis, Market Definition, Potential, & Demand……………….Page 2 Competitor Analysis ……………………………………………………………………………Page 3 Mission, Vision, Goals………………………………………………………………………….Page 4 Market Analysis, Size…………………………………………………………………………..Page 5,6 Location, Demand Trends……………………………………………………………………Page 7 Constraints………………………………………………………………………………………….Page 8 Business Law……………………………………………………………………………………….Page 9, 10, 11 Different Distribution of Supplementary and Core Services................Page 12, 13 SWOT analysis ………………………………………………………………………………….…. Page 14 Marketing Objectives & Goals ………………………………………………….…….… Page 15

Marketing Strategy ………………….……………………………………………………… Page 16

Target Market & Positioning …………………………………………………………….. Page 17

Executive Summary:

Introduction:
At Flexotech we offer different form of language learning. With having all the languages that customers require such as: Spanish, French, Italian, English, Arabic, German, Portuguese, Persian, Chinese, Urdu, Japanese, ETC….. from beginners up to proficient. The core difference of our service is the features & benefits the customers get along with enrolling to our programs. There will be 3 different locations around the city with same schedule of classes running in all locations. A customer which has enrolled to our premium level, can visit any of the locations and attend classes by just showing us their ID card. We offer online classes, private tutoring, small groups, intensive courses, weekend courses, conversational and regular classes. Another benefit which the customers get is the chance to get used to the native speaker’s accents. Throughout the courses we will have a non-native teacher teaching the course for 75% of the time, and a native teacher for speech practice for the other 25% of the time. By this way customers gain more confidence practicing the language and will get used to different accents which will help them in the future. There will be events throughout the semester for the institute, where a well-known person from a country (represented by the language which students are studying) will attend a gathering where all students/customers and their friends and families can attend and hear a speech given by the person (at the same time will be translated into English for others who do not speak that language). This act will be as advertising for more customers, practice for current customers and PR for more publicity. Throughout the semester there will be one well-known person attending for each language. A casual lounge will be set up in each of our locations, with a representative being present at all times to speak to the students/customers to practice their language which is being studied and to get feedback at the same time for improvement purposes.

Company Analysis:
Market Definition, Potential, & Demand
Blackberry mobile phones & tablets stand out as a first choice of business people, who want their mobile phone to serve as a gadget, which could help them not only in telecommunication, but also in browsing, emailing, multimedia etc. The consumer's attraction for Blackberry is gaining momentum lately.

Blackberry, launched by Research in Motion, never shies away from competition. Storm, the high-end touch screen mobile phone from Blackberry proves this. Ever improving technology attracts developers worldwide. Huge number of applications, games, themes and browsers get released daily.

In Smartphone sales, Blackberry has the market share of around 15 percent. In North American region alone it has the market share of 55 percent. Blackberry is used by more than 28 million people, around 91...
tracking img