Developing a Marketing Positioning Strategy for Flexotech
Developing a marketing positioning strategy for Flexotech
Amir Senmar: 111200020(Introduction)
Majed Fekri: 0810162(Market Analysis)
Alaa AlDarwich: 0810438 (Competitive Analysis)
Rasha alami: 0910061(Internal Corporate Analysis)
Table of Content:
Executive Summary Introduction………………………………………………………..Page 1
Company Analysis, Market Definition, Potential, & Demand……………….Page 2
Competitor Analysis ……………………………………………………………………………Page 3
Mission, Vision, Goals………………………………………………………………………….Page 4
Market Analysis, Size…………………………………………………………………………..Page 5,6
Location, Demand Trends……………………………………………………………………Page 7
Constraints………………………………………………………………………………………….Page 8
Business Law……………………………………………………………………………………….Page 9, 10, 11
Different Distribution of Supplementary and Core Services................Page 12, 13
SWOT analysis ………………………………………………………………………………….…. Page 14
Marketing Objectives & Goals ………………………………………………….…….… Page 15
Marketing Strategy ………………….……………………………………………………… Page 16
Target Market & Positioning …………………………………………………………….. Page 17
Executive Summary:
Introduction:
At Flexotech we offer different form of language learning. With having all the languages that customers require such as: Spanish, French, Italian, English, Arabic, German, Portuguese, Persian, Chinese, Urdu, Japanese, ETC….. from beginners up to proficient.
The core difference of our service is the features & benefits the customers get along with enrolling to our programs.
There will be 3 different locations around the city with same schedule of classes running in all locations. A customer which has enrolled to our premium level, can visit any of the locations and attend classes by just showing us their ID card.
We offer online classes, private tutoring, small groups, intensive courses, weekend courses, conversational and regular classes.
Another benefit which the customers get is the chance to get used to the native speaker’s accents. Throughout the
Amir Senmar: 111200020(Introduction)
Majed Fekri: 0810162(Market Analysis)
Alaa AlDarwich: 0810438 (Competitive Analysis)
Rasha alami: 0910061(Internal Corporate Analysis)
Table of Content:
Executive Summary Introduction………………………………………………………..Page 1
Company Analysis, Market Definition, Potential, & Demand……………….Page 2
Competitor Analysis ……………………………………………………………………………Page 3
Mission, Vision, Goals………………………………………………………………………….Page 4
Market Analysis, Size…………………………………………………………………………..Page 5,6
Location, Demand Trends……………………………………………………………………Page 7
Constraints………………………………………………………………………………………….Page 8
Business Law……………………………………………………………………………………….Page 9, 10, 11
Different Distribution of Supplementary and Core Services................Page 12, 13
SWOT analysis ………………………………………………………………………………….…. Page 14
Marketing Objectives & Goals ………………………………………………….…….… Page 15
Marketing Strategy ………………….……………………………………………………… Page 16
Target Market & Positioning …………………………………………………………….. Page 17
Executive Summary:
Introduction:
At Flexotech we offer different form of language learning. With having all the languages that customers require such as: Spanish, French, Italian, English, Arabic, German, Portuguese, Persian, Chinese, Urdu, Japanese, ETC….. from beginners up to proficient.
The core difference of our service is the features & benefits the customers get along with enrolling to our programs.
There will be 3 different locations around the city with same schedule of classes running in all locations. A customer which has enrolled to our premium level, can visit any of the locations and attend classes by just showing us their ID card.
We offer online classes, private tutoring, small groups, intensive courses, weekend courses, conversational and regular classes.
Another benefit which the customers get is the chance to get used to the native speaker’s accents. Throughout the