MKTG 315 Essay Example
Chapter 4: Pre-test
1. President Obama's health care plan requires all U.S. citizens to purchase a minimum amount of health insurance or be fined
2. Suppose that from January 2011 to January 2012, the inflation rate was 6 percent
3. Fill out the table according the demographic information for each group
4.
Which of the following approaches to innovation is Google Inc. using when it allows researchers to devote 20 percent of their time to pursuing their own ideas and projects?
Can be D.
5. Examine the advertisement below to determine who the target market is for the product. Then, select as many descriptors that fit the qualities of that target market.
6.
The local Pro Hardware store has recently run a number of ads featuring women doing household repairs and holds monthly workshops for women on basic home repair techniques. It has evidently not been lost on Pro Hardware that:
B. Personal traits tend to vary in the U.S by region
7.
Today, many infants are exposed from birth to technology such as Smartphones, laptops, netbooks, and tablets. In fact, Fisher-Price and LeapFrog do research into how infants and young toddlers interact with screens and touchscreens.
8.
Research that attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem is called:
Basic research
9.
Which of the following is an example of demographic information?
C. Single, 18-25 year olds
10.
When a coal mining company lobbies Congress for changes in environmental laws and regulations that result in the construction of more coal-burning power plants, the company has engaged in:
Post Test
1.
Match the product with the ethnic group it most likely targets.
African American A new urban clothing line directed at young adults, Hispanic American Clean and fruity scented room freshener in a colorful container
Asian American Brand new electronic device charger that also acts as a keyboard for
1. President Obama's health care plan requires all U.S. citizens to purchase a minimum amount of health insurance or be fined
2. Suppose that from January 2011 to January 2012, the inflation rate was 6 percent
3. Fill out the table according the demographic information for each group
4.
Which of the following approaches to innovation is Google Inc. using when it allows researchers to devote 20 percent of their time to pursuing their own ideas and projects?
Can be D.
5. Examine the advertisement below to determine who the target market is for the product. Then, select as many descriptors that fit the qualities of that target market.
6.
The local Pro Hardware store has recently run a number of ads featuring women doing household repairs and holds monthly workshops for women on basic home repair techniques. It has evidently not been lost on Pro Hardware that:
B. Personal traits tend to vary in the U.S by region
7.
Today, many infants are exposed from birth to technology such as Smartphones, laptops, netbooks, and tablets. In fact, Fisher-Price and LeapFrog do research into how infants and young toddlers interact with screens and touchscreens.
8.
Research that attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem is called:
Basic research
9.
Which of the following is an example of demographic information?
C. Single, 18-25 year olds
10.
When a coal mining company lobbies Congress for changes in environmental laws and regulations that result in the construction of more coal-burning power plants, the company has engaged in:
Post Test
1.
Match the product with the ethnic group it most likely targets.
African American A new urban clothing line directed at young adults, Hispanic American Clean and fruity scented room freshener in a colorful container
Asian American Brand new electronic device charger that also acts as a keyboard for