marketing
Target Market
Demographic
Age : 18 to 45 years old
Gender : Male and Female
Education : SPM and above
Occupation : Students to working adults
Income Range : Middle and Upper class
Race & Ethnicity : All races
Geographic Location : Urban and Sub-urban
Physiographic
Perception : Consumers who concern about their oral health and hygiene.
Learning : Print ads, Internet, Friends and family, TVC
Motivation and Needs : Products that helps to relieve tooth sensitivity or prevents cavities
Attitude & Personality : Brand, Price and Promotion, Taste conscious
Lifestyle : Modern, busy
Product Attributes
Clinically proven toothpaste with active ingredients to help relieve sensitivity. It is the best product for sensitive teeth in market place.
There is a range of toothpastes to meet different needs of the consumer:
Sensodyne Rapid Relief:
Sensodyne Rapid Relief provides clinically proven rapid relief for sensitive teeth- works in 60 seconds to relieve tooth sensitivity when directly applied with a fingertip for one minute.
Sensodyne Repair and Protect:
It repairs the vulnerable areas of exposed dentine which seeks out and forms a tooth-like layer over vulnerable areas of the tooth.
Sensodyne Gel 24x7 protection toothpaste:
Sensodyne cool and Sensodyne mint gel toothpaste relieves sensitive teeth by building a protective barrier that blocks the sensation caused by hot, cold, sweet and other contact triggers and keeps it from coming back.
In the
Demographic
Age : 18 to 45 years old
Gender : Male and Female
Education : SPM and above
Occupation : Students to working adults
Income Range : Middle and Upper class
Race & Ethnicity : All races
Geographic Location : Urban and Sub-urban
Physiographic
Perception : Consumers who concern about their oral health and hygiene.
Learning : Print ads, Internet, Friends and family, TVC
Motivation and Needs : Products that helps to relieve tooth sensitivity or prevents cavities
Attitude & Personality : Brand, Price and Promotion, Taste conscious
Lifestyle : Modern, busy
Product Attributes
Clinically proven toothpaste with active ingredients to help relieve sensitivity. It is the best product for sensitive teeth in market place.
There is a range of toothpastes to meet different needs of the consumer:
Sensodyne Rapid Relief:
Sensodyne Rapid Relief provides clinically proven rapid relief for sensitive teeth- works in 60 seconds to relieve tooth sensitivity when directly applied with a fingertip for one minute.
Sensodyne Repair and Protect:
It repairs the vulnerable areas of exposed dentine which seeks out and forms a tooth-like layer over vulnerable areas of the tooth.
Sensodyne Gel 24x7 protection toothpaste:
Sensodyne cool and Sensodyne mint gel toothpaste relieves sensitive teeth by building a protective barrier that blocks the sensation caused by hot, cold, sweet and other contact triggers and keeps it from coming back.
In the