Preview

I Want My Voip!

Better Essays
Open Document
Open Document
1150 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
I Want My Voip!
Case 4 1. What are the advantages and disadvantages to Rita of accepting the Time Warner offer? Think carefully through the process that Rita would have to go through to switch telephone services. What would you do in her place?
Advantages:
A. VOIP converts phones calls into data, the integration of telephone, TV, and data is extensive. Rita will be able to access complete call lists on their PCs, send pictures from cell phones directly to set-top boxes and easily manage computer-based telephone address books. B. No longer distant charges with digital telephone. C. The physical location of equipment doesn’t matter as long as it’s connected to a broadband modem. D. A basic package with standard features for one price. E. A better service provided by Time Warner rather than the low price. F. More features in the future which means the potential advantages.
Disadvantages:
A. The voice quality cannot compete to the regular telephone service. B. Loss of power means loss of telephone services. C. A higher price in contrast to other providers.
My choice:
If I were Rita, I would not accept Time Warner offer since as it is mentioned clearly in the case that what Rita really cares about is to lower the cost. Considering the large number of companies available in the market which offer the comparable digital telephone services at a lower price, it is reasonable for Rita to reject the Time Warner offer but to consider the alternative choices.

2. Write the first part of a marketing strategy statement for the Time Warner digital telephone offer? Include the target market and planned product positioning.
The first part of the marketing strategy statement describes the target market; the planned product positioning; and the sales, market share, and profit goal for the first few years.
As it is stated in the case that Time Warner did not offer its service at the drastically reduced price, it would rather compete on the basis of the service;

You May Also Find These Documents Helpful

  • Better Essays

    Telephone systems have many different features in order for them to be used in a professional manner.…

    • 1031 Words
    • 5 Pages
    Better Essays
  • Best Essays

    COMCAST v3

    • 2318 Words
    • 8 Pages

    References: Associated Press (2011). "A look at Comcast 's changes over the decades". Seattle Times. Accessed on 16th November 2014.…

    • 2318 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    VOIP uses data and voice communications. Data is the one most commonly used. VoIP data is changed from an analog signal to a digital signal.…

    • 347 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The first step in the marketing process is to identify a need or want within the market to cater to. A need…

    • 1523 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    This unit is about making and receiving telephone calls and transferring calls, when necessary, in a business environment.…

    • 3206 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    Marketing Research

    • 23676 Words
    • 95 Pages

    A marketing strategy consists of selecting a segment of the market as the company 's target market and designing the proper:…

    • 23676 Words
    • 95 Pages
    Powerful Essays
  • Powerful Essays

    Comcast is a leading provider of video, high-speed Internet, and phone services, even ahead of satellite-based leader DIRECTV. In 2009, they provided services to approximately 23.6 million video subscribers, 15.9 million high-speed Internet customers, and 7.6 million phone customers (Comcast.com). Despite its gradual decrease in video subscribers, Comcast’s residential video sales in 2011 was $19,625 million, which was an increase of 1.3% from 2010 (Hoovers.com). This leads me to believe that despite the slow decrease in subscribers, Comcast is still able to offer great deals and packages to customers. What needs to be assured is that all customers are equally receiving the best possible deals and packages available.…

    • 4990 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    Checkpoint: Signals

    • 422 Words
    • 2 Pages

    Recently there has been an introduction of Voice over Internet Protocol (VoIP). The biggest difference here is that the voice signals are being packet transferred over internet protocols. In other words your phone call or transmission is being sent over the internet to connect. This is a system that has been used by the military for its increased transmission distance and security.…

    • 422 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    These charges have to date overcompensated LECs for those costs and in that way forced IXCs to contribute to LEC Universal Service Fund. Access charges are per-minute fees paid by long-distance and cellular companies to local telephone companies for the right to originate and terminate phone calls on the local networks (Benjamin, Lichtman, Shelanski & Weiser, 2006). These charges are applicable to both incoming and outgoing calls. With this local telephone companies have argued that Internet Service Providers (ISPs) should also pay access charges because their customers utilize the local telephone lines. This utilization of the lines reduces the amount of time that the lines are available for telephone calls or use. These developments made the telephone companies to become threatened because they think that VoIP providers will begin to replace their service and that additional revenues will be lost. LECs companies still stood to their grounds of saying that VoIP is a telecommunications service, not an information service, and should be mandated to pay access…

    • 4168 Words
    • 17 Pages
    Best Essays
  • Satisfactory Essays

    VOIP (Voice over IP) phones use digital technology to make phone calls over the internet rather than phone lines, meaning they use data communications. VOIP phones transform voice communications into data packets before transmitting them across the internet.…

    • 311 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Mangement Paper on Comcast

    • 4320 Words
    • 16 Pages

    As a group, we decided to do Comcast for a variety of reasons. One being that the television, internet, and phone service provider is popular in the Hampton Roads area. It’s competitor for television and Internet service is Verizon. As a Fortune 50 leader, Comcast sets the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines.…

    • 4320 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Midterm Netw583

    • 559 Words
    • 3 Pages

    Question 3. 3. (TCO B) There are network externalities in the internet access market but neither DSL nor Cable Modems has a clear dominance in technology for broadband Internet connections. Which of the following is most likely to be true? (Points : 4)…

    • 559 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Voip Research Paper

    • 3379 Words
    • 14 Pages

    International Data Corporation, 2006. What Lies Ahead: VoIP Applications. Nora Freedman and Abner Germanow. April, 2006.…

    • 3379 Words
    • 14 Pages
    Best Essays
  • Better Essays

    Strategy Statement 1: Develop an advertising plan that includes traditional and online media outlets that include the use of social media to reach the intended demographics.…

    • 1246 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Telephone and Skype

    • 2218 Words
    • 9 Pages

    2. Skype’s business model is illustrated in Business Model Generation (98-99), but the identification of customer segments and the value proposition are rather brief and generic. Prepare a more detailed Business Model Canvas for Skype based on the information provided in the case.…

    • 2218 Words
    • 9 Pages
    Better Essays

Related Topics