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1. Introduction
1.1 Main Hotel: Capella Singapore
Strategically located on Singapore’s most alluring island, Sentosa, Capella Singapore is spread across 30-acres of lush grounds and gardens. Built on a gently terraced knoll, the Resort is blessed with a stunning vista of the South China Sea. Perfectly complementing the magnificent grounds is the Resort’s rich history and heritage with four colonial structures that began life in the 1880s. Sentosa, a word that means peace and tranquillity in Malay, is the perfect home for Capella Singapore. Which has two historic bungalows named Tanah Merah(red earth).
1.2 Sub Hotel: Shangri La’s Rasa Sentosa Resort &Spa
It is located on Siloso Beach overlooking the South China Sea, Shangri-La’s Rasa Sentosa Resort & Spa is the only beachfront resort in Singapore. The resort was extensively renovated in 2011 to present guests a full revamp on its guestrooms, public areas and facilities. In its core essence, the Shangri-La’s Rasa Sentosa Resort & Spa is an ideal haven for a tropical retreat for both the corporate and leisure traveller.
1.3 Sub Hotel: Amara Santuary Hotel & Resorts
The resort's unique character is derived from an exotic blend of colonial architecture and modern design concepts, as well as comprehensive five-star hotel facilities that come together to create a unique resort experience. With luxurious and contemporary interiors, and attention paid to every detail. The hotels are as individual as you are. Whether you are staying for business, celebrating a special moment in time, or having to rest and recharge, Amara delivers truly individual experiences.
2. Target Audience (Segmentation)
2.1 Psychographic segmentation:
It divides the market or guests into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of hotels individual perception will reflect that persons characteristics and patterns of living. Majority of the
1.1 Main Hotel: Capella Singapore
Strategically located on Singapore’s most alluring island, Sentosa, Capella Singapore is spread across 30-acres of lush grounds and gardens. Built on a gently terraced knoll, the Resort is blessed with a stunning vista of the South China Sea. Perfectly complementing the magnificent grounds is the Resort’s rich history and heritage with four colonial structures that began life in the 1880s. Sentosa, a word that means peace and tranquillity in Malay, is the perfect home for Capella Singapore. Which has two historic bungalows named Tanah Merah(red earth).
1.2 Sub Hotel: Shangri La’s Rasa Sentosa Resort &Spa
It is located on Siloso Beach overlooking the South China Sea, Shangri-La’s Rasa Sentosa Resort & Spa is the only beachfront resort in Singapore. The resort was extensively renovated in 2011 to present guests a full revamp on its guestrooms, public areas and facilities. In its core essence, the Shangri-La’s Rasa Sentosa Resort & Spa is an ideal haven for a tropical retreat for both the corporate and leisure traveller.
1.3 Sub Hotel: Amara Santuary Hotel & Resorts
The resort's unique character is derived from an exotic blend of colonial architecture and modern design concepts, as well as comprehensive five-star hotel facilities that come together to create a unique resort experience. With luxurious and contemporary interiors, and attention paid to every detail. The hotels are as individual as you are. Whether you are staying for business, celebrating a special moment in time, or having to rest and recharge, Amara delivers truly individual experiences.
2. Target Audience (Segmentation)
2.1 Psychographic segmentation:
It divides the market or guests into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of hotels individual perception will reflect that persons characteristics and patterns of living. Majority of the