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Case study
STATEMENT OF THE PROBLEM
We want to maintain as number 1 Best Employer in Asia which provides its greatest reputation based on its comfort, luxury, and impeccable service.
In china, where many multinational companies face a constant shortage of talent and high employee turnover the Portman Ritz –Carlton Hotel has been able to attract, develop, and retain high quality talent to deliver excellent customer service and ensure profitable growth.
After the terrorist attacks on the World Trade Center on September 11, 2001, international business travel saw as the Portman Ritz-Carlton, which catered mostly to business travelers, a decline in occupancy was inevitable and it was immediate.
Moreover, there was a greater threat in the form of two new direct competitors, but it was not only the loss of clientele that concerned of Mark J Decocinis (Gen. Manager). As a result of his own success in developing professional and service oriented local employees, he had a good reason to worry that his new competitors would aggressively recruit his staff. Although they were well paid, his competitors might offer them more.
Kaizen is applicable for the continuous improvement of the way it manages and leverages its human resources.
KEY ISSUES
External
Popularity (Opportunity) its popularity with the clients around the market brings revenue to the organization without further promotion activities.

New direct competitors (Threat) management fears that the new rival will pursue their current staffs, although they are giving their employees satisfaction with their wages and benefits, the competitors might offer more than they offer. Moreover their clients might want to try rival offers that will cause them decline in profit.

Internal
Management practices (Strength) the main advantage for the Portman Ritz-Carlton in Shanghai (Ritz) is the way it manages and leverages its human resources. The quality of their employees and their employees’ satisfaction contributes

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