ABCD
BA 8590: Seminar in Operations Management
(PRICING STRATEGIES FOR REVENUE OPTIMIZATION)
Semester 1/2557
Class Time:
Classroom:
Course Website:
Instructor:
Thursday 1-4pm
Room 931, Boonchana-Atthakorn Building http://www.thecn.com/1642998 Thunyarat Amornpetchkul (อ.ดร. ธัญรัตน์ อมรเพชรกุล)
Office:
Phone:
Fax:
E‐mail:
Office Hours:
Boonchana-Atthakorn Building, 8th Floor
0-2727-3843
0-2374-3282 thunyarat.a@nida.ac.th, bamandbam@gmail.com
Sunday 3-5pm, Thursday 4-6pm, and by appointment
____________________________________________________________________________
COURSE DESCRIPTION:
A key success in modern business world is the ability to truly understand and innovatively apply the knowledge in many different subjects altogether. This course is designed to introduce students to contemporary business strategies, which lie between the field of Operations
Management and Marketing. At the interface of these two important business subjects, there exist tremendous opportunities to discover practical techniques to help improve business performance sustainably.
An important business activity which requires the knowledge in Operations Management and
Marketing is pricing. Pricing is an essential activity in many types of businesses and industries.
Informed pricing decisions can help firms gain tremendous advantages in today’s competitive business environment. This course will discuss the concepts and frameworks of pricing, factors that influence pricing decisions, pricing and revenue optimization techniques for different industries, contemporary pricing issues, and innovative pricing practices, with an emphasis on how to develop best pricing strategies to improve a firm’s performance. Students taking this course will be equipped with tools to help identify and exploit opportunities for boosting their firm’s bottom line across a range of business contexts including retailing, manufacturing, transportation, hospitality, and financial
(PRICING STRATEGIES FOR REVENUE OPTIMIZATION)
Semester 1/2557
Class Time:
Classroom:
Course Website:
Instructor:
Thursday 1-4pm
Room 931, Boonchana-Atthakorn Building http://www.thecn.com/1642998 Thunyarat Amornpetchkul (อ.ดร. ธัญรัตน์ อมรเพชรกุล)
Office:
Phone:
Fax:
E‐mail:
Office Hours:
Boonchana-Atthakorn Building, 8th Floor
0-2727-3843
0-2374-3282 thunyarat.a@nida.ac.th, bamandbam@gmail.com
Sunday 3-5pm, Thursday 4-6pm, and by appointment
____________________________________________________________________________
COURSE DESCRIPTION:
A key success in modern business world is the ability to truly understand and innovatively apply the knowledge in many different subjects altogether. This course is designed to introduce students to contemporary business strategies, which lie between the field of Operations
Management and Marketing. At the interface of these two important business subjects, there exist tremendous opportunities to discover practical techniques to help improve business performance sustainably.
An important business activity which requires the knowledge in Operations Management and
Marketing is pricing. Pricing is an essential activity in many types of businesses and industries.
Informed pricing decisions can help firms gain tremendous advantages in today’s competitive business environment. This course will discuss the concepts and frameworks of pricing, factors that influence pricing decisions, pricing and revenue optimization techniques for different industries, contemporary pricing issues, and innovative pricing practices, with an emphasis on how to develop best pricing strategies to improve a firm’s performance. Students taking this course will be equipped with tools to help identify and exploit opportunities for boosting their firm’s bottom line across a range of business contexts including retailing, manufacturing, transportation, hospitality, and financial