A Report on Yamaha Motors
Company Profile
Yamaha Motor company ltd. is a Japanese motorized vehicle-producing company, which was founded on July 1, 1955. Yamaha Motors manufactures and sells motorcycles, all-terrain vehicles, boats, snowmobiles, outboard motors, personal watercraft, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automobile engines, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs, helmets, biotechnological production, microorganisms etc. The vision of Yamaha is to will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".
4 Ps of Yamaha Motorcycle:
Product: Yamaha Motors sells a wide range of motorcycles in Bangladesh. As example, Yamaha FZ-S, Yamaha Fazer, Yamaha Enticer, YZ-F R15, Yamaha Gladiator SS, YZ-F R125, RX 115, FZ etc.
Price: Yamaha motobikes are perceives as a high priced bikes in Bangladesh. The price of each bike starts from BDT 1,35,000 to BDT 3,70,000. As example, the model FZ-S 153cc is sold for BDT 2,04,000, Fazer 153cc is sold for BDT 2,15,000, Fazer 125cc is sold for BDT 1,45,000, Yamaha Enticer 125cc’s price is BDT 1,64,000, YZ-F R15 150cc is sold for BDT 3,70,000, RX 115cc’s price is BDT 2,75,000, Yamaha FZ is sold for BDT 2,00,000 and Yamaha Gladiator SS 125cc is sold for BDT 1,60,000.
Place: Yamaha Motors does not have listed distributor in Bangladesh. But their products are imported to almost all divisional towns. Kornofuli Motors is the importer and distributor of Yamaha Motorcycles in Dhaka.
Promotion: Yamaha doesn’t have any promotional activities in Bangladesh. The people, who get to know about Yamaha, know from the Indian TVC telecasted on
Yamaha Motor company ltd. is a Japanese motorized vehicle-producing company, which was founded on July 1, 1955. Yamaha Motors manufactures and sells motorcycles, all-terrain vehicles, boats, snowmobiles, outboard motors, personal watercraft, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automobile engines, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs, helmets, biotechnological production, microorganisms etc. The vision of Yamaha is to will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".
4 Ps of Yamaha Motorcycle:
Product: Yamaha Motors sells a wide range of motorcycles in Bangladesh. As example, Yamaha FZ-S, Yamaha Fazer, Yamaha Enticer, YZ-F R15, Yamaha Gladiator SS, YZ-F R125, RX 115, FZ etc.
Price: Yamaha motobikes are perceives as a high priced bikes in Bangladesh. The price of each bike starts from BDT 1,35,000 to BDT 3,70,000. As example, the model FZ-S 153cc is sold for BDT 2,04,000, Fazer 153cc is sold for BDT 2,15,000, Fazer 125cc is sold for BDT 1,45,000, Yamaha Enticer 125cc’s price is BDT 1,64,000, YZ-F R15 150cc is sold for BDT 3,70,000, RX 115cc’s price is BDT 2,75,000, Yamaha FZ is sold for BDT 2,00,000 and Yamaha Gladiator SS 125cc is sold for BDT 1,60,000.
Place: Yamaha Motors does not have listed distributor in Bangladesh. But their products are imported to almost all divisional towns. Kornofuli Motors is the importer and distributor of Yamaha Motorcycles in Dhaka.
Promotion: Yamaha doesn’t have any promotional activities in Bangladesh. The people, who get to know about Yamaha, know from the Indian TVC telecasted on