A Report and Analysis of Atlas Cycles

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Mysore
A Report and Analysis of
ATLAS CYCLES
(ASSIGNMENT 1)

Submitted to,
Prof. R. JAGADEESH

Submitted by,
Vanikar Nachiket M. (11058)

Introduction
* Company History
Atlas cycle was established in the year 1951 by Late Rai Bahadur Shri Jankidas Kapur. He was the founder of the company, which was established way back on 31st May 1950, a modest beginning in an improvised shed at Sonepat. This was transformed into a 25 acre factory complex in a record period of 12 months. In the very first year of operation 12000 Atlas Cycles rolled out of the plant. Soon, the first consignment of Atlas Cycles was sent overseas. Atlas bicycles are ridden over 50 countries around the globe. It is one of the largest manufacturers of bicycles in the world.  

* Promoters and Owners

| No. Of Shares| % Of Total| |
| | | |
PromotersInstitution| 1459293 3929| 44.87 0.13| | General Public| 1788697| 55.00| |
| | | |
Grand Total| 3251919| 100%| |

Source: http://www.sharetipsinfo.com/atlas-cycles.html

No.| Name of the Shareholder| Total Shares held| Shares pledged or otherwise encumbered| | | Number| As a % of
grand total
(A) + (B) + (C)| Number| % of Total shares held| As a % of grand total
(A) + (B) + (C)|
1| Sanjay Kapur| 116,377| 3.58| -| -| -|
2| Vikram Kapur| 66,194| 2.04| -| -| -|
3| Gautam Kapur| 100,595| 3.09| -| -| -|
4| Girish Kapur| 100,130| 3.08| -| -| -|
5| Rajiv Kapur| 90,364| 2.78| -| -| -|
6| Jai Dev Kapur| 74,661| 2.3| -| -| -|
7| Salil Kapur| 353| 0.01| -| -| -|
8| Arun Kapur| 10,626| 0.33| -| -| -|
9| Sarla Kapur| 40,561| 1.25| -| -| -|
10| Neely Kapur| 162| 0| -| -| -|
11| Angad Kapur| 25,900| 0.8| -| -| -|
12| Meera Kapur| 11,823| 0.36| -| -| -|
13| Bimla Kapur| 15,695| 0.48| -| -| -|
14| B D Kapur| 18,119| 0.56| -| -| -|
15| Madhu Bawa| 1,018| 0.03| -| -| -|
16| Rashmi Kapur| 478| 0.01| -| -| -|
17| Achla Bawa| 950| 0.03| -| -| -|
18| Rahul Kapur| 12,828| 0.39| -| -| -|
19| Rishav Kapur| 12,829| 0.39| -| -| -|
20| Radhika Kapur| 11,238| 0.35| -| -| -|
21| Bindu Kapur| 12,081| 0.37| -| -| -|
22| Abhinav Kapur| 24,350| 0.75| -| -| -|
23| Malti Mehra| 1| 0| -| -| -|
24| Sita Kapur| 2,668| 0.08| -| -| -|
25| Ashwin Kapur| 13,099| 0.4| -| -| -|
26| Prashant Kapur| 13,099| 0.4| -| -| -|
27| Shkshi Kapur| 7,635| 0.23| -| -| -|
28| Sidhant Kapur| 26,198| 0.81| -| -| -|
29| Renu Kapur| 1| 0| -| -| -|
30| Jagdish Kapur| 17,224| 0.53| -| -| -|
31| Madhvi Malhotra| 10,916| 0.34| -| -| -|
32| Jankidas & Sons Pvt Ltd| 33,532| 1.03| -| -| -| 33| Milton Cycle Industries Ltd| 325,846| 10.02| -| -| -| 34| Limrose Engineering Works Pvt Ltd| 257,650| 7.92| -| -| -| 35| Corona Rim Mfg Company Ltd| 3,588| 0.11| -| -| -| | Total| 1,458,789| 44.86| -| -| -|

* Segment or Sector
M/S Atlas Cycles (Haryana) Limited is a Public Limited Company having presence in bicycles segment with a track record of more than 60 Years, having established brand both in Indian as well as International Market and ranks amongst the three largest cycle manufacturers in the world, with sales of over Rs. 7600 million. Atlas Cycles (Atlas) is a leading manufacturer of bicycles and steel tubes. The products are sold under various trade names such as "Atlas", "Army", "Eastern Star", "Zebra", and “Laser".

* Products offered
Atlas has segmented its market according to the needs of the customers, hence it have different products for different age segments. The products offered by Atlas are: 1) Roadster: The Roadster is the common man's daily use cycle. Strong and reliable...
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