A Project on “a Study on Consumer Preferences for Mcdonalds”

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A PROJECT ON
“A STUDY ON CONSUMER PREFERENCES FOR
McDonalds”

SUBMITTED TO: SUBMITTED BY: Professor Bhavya Pandya-07
Dr. Sadia Samar Ali Ranjan kr. Mishra-57
DECLARATION

We hereby declare that the project work entitled “CONSUMER PREFERENCES OF MC DONALD IN DELHI/NCR” submitted to the JK BUSINESS SCHOOL, is a record of an original work done by me under the guidance of PROFESSOR DR. SADIA SAMAR ALI, professor, of JKBS, GURGAON, and this project work has not performed the basis for the award of any Degree or diploma/fellowship and similar project if any. Bhavya Pandya

Ranjan Kr. Mishra

CERTIFICATE OF THE GUIDE
This is to certify that the Project Work titled “CONSUMER PREFERENCES IN MC DONALD IN DELHI/NCR” is a bonafide work of Bhavya Pandya and Ranjan kr. Mishra, carried out in partial fulfillment for the award of degree of PGDM in JK BUSINESS SCHOOL under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma or associate ship of any other University / Institution.

ACKNOWLEDGEMENT

We owe great thanks to many people who helped and supported us during the entire project. Our deepest thanks to associated professor Dr. SADIA SAMAR ALI, the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pains to go through the project and make necessary correction as and when needed.

PREFACE

Market provides a key to gain actual success only to those brands which match best to the current environment i.e." imperative" which can be delivered what are the people needs and they are ready to buy at the right time without any delay. It is perfectly true but this also depends on availability of good quality products and excellent taste and services which further attract and add a golden opportunity for huge sales. This also depends on the good planning approach and provide ample opportunity plus sufficient amount of products for sales in the coming next financial year. This survey report introduces study of consumer’s preferences for McDonald. After going through a detail analysis of market behavior and future prospect, it may also provide an opportunity to McDonald to frame a good future plan to satisfy maximum needs of the customers and established its guiding role in the market of Delhi, Ghaziabad, city in particular and through out the country as a whole. The study report will also provide an opportunity to delineate its market potential business areas, products & services are to be offered by the company to the customers.

CONTENT
PREFACE........................................................................................4 CHAPTER 1:- INTRODUCTION
1.1 EXECUTIVE SUMMARY ………………………..7
1.2 LITERATURE REVIEW…………………………….8 1.3 COMPANY PROFILE……………………………..11 1.4 OBJECTIVE OF STUDY ………………………….18 1.5 RESEARCH METHODOLOGY………………...19

CHAPTER 2:- DATA ANALYSIS AND INTERPRETATION
2.1 ANALYSIS …………………………………………20 2.2 FINDINGS…………………………………………..38 2.3 SUGGESTION……………………………………...39
2.4 CONCLUSION……………………………………...40
2.5 LIMITATION ………………………………………41 2.6 BIBLIOGRAPHY……………………………………42 2.7 ANNEXURE………………………………………...43

LIST OF TABLES AND FIGURES
TABLES PAGE NO.
Table 1 ……………………………………………………………21 Table 2………………………………………………………….... 23 Table 3…………………………………………………………....24 Table 4………………………………………………………….. .25 Table5…………………………………………………………....26 Table6…………………………………………………………....27 Table7…………………………………………………………....28 Table8…………………………………………………………....29 TABLE9…………………………………………………………....30...
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