A Comparative Study of Broadcast Media in China and Britain

Topics: Broadcasting, Mass media, Advertising Pages: 3 (803 words) Published: October 29, 2012
A Comparative Study of Broadcast Media in China and Britain

Nowadays, media is indispensible towards our daily life. According to a World Bank report in 2003, there were about 35 TVs for every 100 people. Roughly a billion Chinese have access to television (Cathy, 2003). Mass media refers collectively to all media technologies, including the internet, television, newspaper, film and radio, which are used for mass communications, and to the organizations which control these technologies (Potter, 2009, p.32). This essay will analyze some similarities and differences between the Chinese and the British media.

Firstly in China, television broadcasting is controlled by China Central Television (CCTV), which has 16 program channels (Barboza, 2008) It is the country's only national network, which is monitored by the government. China has a violent restriction on the freedom of speech, so the Chinese media reports superficially. It usually only broadcasts the good news and conceal the negatives, especially the news about China. Conversely, British media seems more veritable and independent, it always reports the facts, emphasizes on the depth of the news and presenting its background explanation, including both positive and negative news. For instance, “after the food poisoning incident, the British media said the government should not shirk its responsibility instead of self-reflect, intensify supervision. In contrast, CCTV said citizens should improve the ability of identifying the counterfeit goods, and do not buy expired food” (Harry, 2011).

Secondly, according to Li’s study (2008), the content of the news is different in both countries. According to the nature of the country, China is a developing country; it usually broadcasts agriculture development and its achievement in economics. However, Britain is a developed country, its news usually focus on the finance and the stock market. Therefore, these two countries focus on different views in economics....
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