The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so.
The expression ‘new media’ has been in use since the 1960s and has had to encompass an expanding and diversifying set of applied communication technologies such the it is somehow impracticable to tell just what the ‘new media’ comprise.
As far as the essential features of new media are concerned, however, the main ones seem to be: their interconnectedness; their accessibility to individual users as senders or receivers; their interactivity; their multiplicity of use and open-ended character; and their ubiquity and almost limitless extended located-ness.
The new media could be said to have brought a communications revolution because it seems to have brought a revolt against mass communication and all that it used to stand for. The two main driving force of this communications revolution are satellite communication and computer technologies. The key to the immense power of the computer as a communication device lies in the process of digitalization that allows information of all kinds in all formats to be carried with the same efficiency and also in a multiplex.
New means of transmission by cable, satellite and radio have immensely increased the capacity to transmit. New means of storage and retrieval including the personal video recorder, the mobile phone, CD-ROM, compact disc, DVD, etc, have also expanded the range of possibilities, and even the remote control device has played a part.
The many possibilities of ‘media-making’ (camcorders, PCs, printers, cameras, etc, especially in digital form) have changed immensely the practice of journalism whether print or broadcast, such that the amateur or the professional are being bridged.
There are also new kinds of... [continues]
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(2010, 05). New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting. StudyMode.com. Retrieved 05, 2010, from http://www.studymode.com/essays/New-Media-Convergence-And-Audience-Fragmentation-321382.html
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