A Brief History of Mcdonald

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  • Topic: McDonald's, Hamburger, McDonald's Restaurants v Morris & Steel
  • Pages : 13 (3459 words )
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  • Published : December 10, 2008
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A brief history of McDonald's

PHOTO: The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac).


• Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California.


• Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created.


• Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto.


• The 100th McDonald's opened in Chicago.
PHOTO: The McDonald brothers (Dick right and Mac center) discussing plans with an executive.


• Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. • Hamburger University opened in Elk Grove, near Chicago.


• One billion hamburgers sold.
• The 500th restaurant opened.
• The 500th student graduates from Hamburger University.
• Ronald McDonald made his debut.
• McDonald's net income exceeded $1 million.


• Filet-o-Fish sandwich introduced.


• McDonald's Corporation went public. Per earning ratio varies from 10 to 22 during year; stock price range, 15 - 33.5.


• McDonald's listed on the New York stock exchange on the 7th May.


• The first restaurants outside of the USA opened in Canada and Puerto Rico.


• The Big Mac was introduced.
• The 1,000th restaurant opened in Des Plaines, Illinois.


• McDonald's restaurant in every US state.
• Ray Cesca (Director of Global Purchasing of the McDonald's Corporation) has admitted that when McDonald's opened stores in Costa Rica in 1970, they were using beef from cattle raised on ex-rainforest land, deforested in the 1950's and 1960's. • New countries - Virgin Islands, Costa Rica.

PHOTO: The first Japanese McDonald's in Tokyo.


• The Egg McMuffin sandwich was test marketed in the US as McDonald's first breakfast menu item. • McDonald's Japanese President, Den Fujita, stated "the reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years"; "if we eat McDonald's hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blonde". • New countries - Japan, Holland, Australia, Germany, Panama, Guam.


• Assets exceeded $500 million and sales surpassed $1 billion. • A new McDonald's restaurant opening every day.
• New countries - France, El Salvador.
• The 2,000th restaurant opened in Des Plaines, Illinois. • The Quarter Pounder was introduced.
• Ray Kroc made a $250,000 donation to the controversial 1972 presidential campaign of Richard Nixon, a donation which was perhaps a subject of investigation during the Watergate corruption scandal. Passages in the 'Behind The Arches' book (written with McDonald's backing and assistance) state that the donation came around the very time that McDonald's franchisees were lobbying to prevent an increase in the minimum wage, and to get legislation (dubbed 'The McDonald's Bill') passed to be able to pay a sub- minimum wage to some young workers.


• McDonald's Golden Arches Restaurants Limited founded in UK as a joint venture partnership between the McDonald's Corporation and two businessmen; one British, one American. • New country - Sweden.

• Egg McMuffin introduced.


• The 3,000th McDonald's restaurant was opened in Woolwich (south east London) in October, the first in the UK. The company admitted that NOBODY went in and later decided to target children with TV ads. • The UK Head Office was sited in Hampstead, North London. • Up to 1974, McDonald's employees in Puerto Rico were unionised, but the company was sold to a new franchisee. A dispute followed, closing all the stores and McDonald's pulled out of Puerto Rico. They reopened in 1980 with non-union labour. • New countries - England, Netherlands, Antilles, Guatemala. •...
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