ZARA's introduction

Topics: Management, Business ethics, Customer service Pages: 2 (468 words) Published: October 9, 2014
Zara is one of the largest international fashion companies and it belongs to Inditex, which is one of the world’s largest distribution groups. Zara has over 2,000 stores strategically located in leading cities across 88 countries.

Zara's designers and customers are inextricably linked and the specialist teams receive constant feedback on the decisions its customers are making at every Zara store. This feedback inspires Zara's creative team, which is made up of over 200 professionals. It is always striving to meet the needs of its customers at the same time as helping to inform their ideas, trends and tastes. The idea is to share responsible passion for fashion across a broad spectrum of people, cultures and ages. The customer is at the heart of unique business model, which includes design, production, distribution and sales through the extensive retail network.

The historical strategy shows its company makes strategic decisions based on the category of managing sustainability, products, employees, suppliers, community and environment. Right to wear is the sustainability forms the basis of all business decisions. Its company strives to offer customers safe and ethical products that are made in ways that respect the environment and broader society.

First, ‘Clear to Wear and Safe to Wear’ is the standards guarantee that all the products that sell comply with the most stringent health and safety standards. Second, ‘Teams to Wear’ sums up a corporate culture and philosophy that fosters business ethics. For example, respect for others and their diversity, honesty in everything that do, transparency and professionalism. Third, ‘Tested to Wear’ is the production process audit and monitoring methodology designed to ensure that all products are made upholding ethical criteria and human, labor and environmental rights. Fourth, Social to Wear’ which is the social investing initiatives with strengthen the ties with the communities in doing business. Last, ‘Green...
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