Yrf Films in India

Topics: Bollywood, Cinema of India, Hard disk drive Pages: 6 (1576 words) Published: February 15, 2013
Building a stable IT infrastructure for the Indian films business Yash Raj Films gains archival capabilities to cater to a growing film catalogue

Customer profile

Company Industry Country Employees Website

Yash Raj Films Pvt.Ltd. Arts, Entertainment & Media Mumbai, India 250 www.yashrajfilms.com

Business need
Yash Raj Films needed a single, scalable solution to store their catalogue film footage in a digital format that would guarantee availability of content and specific footage when required by various business touch points.

The studio deployed an archival solution using a Dell™ EqualLogic storage array to ensure instant access to the studio’s entire film content in various digital formats.

• Entertainment company secures film archive through scalable storage solution Provides protection for entire film catalogue Snapshot feature saves time through restoring specific film footage Open standards work seamlessly with film industry solutions Scales to meet the studio’s growing catalogue

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“We now have the ability to integrate the digital asset management software with our Dell EqualLogic storage solution, and this interoperability isn’t available on other solutions. Using our storage array we can automate the tagging process and eliminate what was a timeconsuming manual task. Open standards support continued innovation within our company in the content we can provide to consumers.” Dilip Patil, senior manager, digital and systems, Yash Raj Films Pvt.Ltd

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Application areas
• • Storage Solutions Services

Yash Raj Films Pvt.Ltd. (YRF), the only privately owned Film Studio in India, started out as a film-making company in 1970. Today, YRF has India’s most enviable film catalogue, including the highest grossing movies in the India entertainment business.

“I have been in this industry for 17 years and worked with almost every technology provider. The level of support we receive from Dell is really impressive. They really take care of us through their personalized approach and go out of their way to ensure we have seamless access to our film archive.” Dilip Patil, senior manager, digital and systems, Yash Raj Films Pvt.Ltd.

Over the years, YRF has widened their horizons into home entertainment by marketing and distributing DVDs, VCDs and Blu-ray discs around the world. Always a step ahead of the changes taking place in the entertainment industry, YRF has plans to scale up their production output every year and grow their existing catalogue of 55 films. Archiving films for future generations With YRF producing between five to eight films per year, the company’s growing archive of films was being stored on a variety of devices including servers, tape drives, and HDDs. With the digitization of content giving the company greater flexibility to expand the distribution of their films and film footage over multiple media platforms, the company needed a solution to archive their catalogue. Dilip Patil, senior manager, digital and systems, Yash Raj Films Pvt.Ltd., explains, “With the increasing number of digital platforms available through the internet and mobile technology, and growing global interest in the Indian film industry, our films are being distributed and watched more than ever before. To meet this demand we needed a single solution capable of archiving our expanding film catalogue for future audiences.” YRF considered solutions from HP, Isilon, IBM and Dell. The studio wanted a dedicated storage solution that would ensure archived films remained highly available, and deliver reliable data protection. “If we lose footage due to hard drive failure or disk corruption, then the entire film project could be lost. This would be an enormous cost to the company and detrimentally impact on our distributors and

audience. We need to guarantee to our studio that all film and film assets are protected,” says Patil. With the final film being stored on high-resolution files,...
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