Through this paper Pepsi and Coca Cola will be fully evaluated. A stock market analysis will be presented to a client as part of a professional consultation process. A background of both Pepsi and Coca will be accompanied in order to have a full synopsis of each company. The stock trends will be examined for both investment options. The stock trends will be based from the intial public offering day to January 2, 2012. Current events surrounding both companies will be displayed in order to assist the analysis. Lastly, we will analyze the financial statements of both companies. After a complete review of both companies a recommendation will be made as the better investment opportunity for the client.
Founded in 1886, John Pemberton invented the first prototype of soda. Over a century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. The company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverages concentrates and syrups. The company’s corporate headquarters are in Atlanta, Georgia. Led by Coca-Cola the company’s portfolio features 15 billion dollar brands which include; Diet Coke, Fanta, Sprite, Coke Zero, Vitamin Water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, they rank number one in sparkling beverages. The company has consumers in more than 200 countries who consume their beverages at a rate of 1.8 billion servings a day. The company is focused on supporting active and healthy living so has diversified their products to include healthier choices. They launched more than 100 low and no-colaroie products in 2011 and offer more than 800 low and no-calorie products. The company was one of the four founding companies to establish the Global Business Initiative on Human rights as a means of scaling up respect for human rights across business systems and supply chains.
Coca Cola Company is driven by their Chairman of the Board and Chief executive Officer, Muhtar Kent. Muhtar Kent joined The Coca-Cola Company in Atlanta in 1978. He has held a variety of marketing and operation leadership’s positions including; General Manager, President of the Company’s east Central Europe Division, Senior Vice President of Coca-Cola International, Managing Director of Coca-Cola Amatil-Europe, etc.
PepsiCo, Inc. was founded by Donald M. Kendall in 1965 through the merger of Pepsi-Cola and Frito-Lay. It is an American multinational food and beverage corporation headquartered in New York. PepsiCo products can be found in nearly 200 countries around the globe. The company is a global food and beverage leader with a diverse product portfolio that includes 22 brands. The five product lines include; Pepsi-Cola, Frito-lay, Tropicana, Quaker, and Gatorade. With each product line there are several variances in the products that are offered. For example, with Quaker brands there are cereals, oatmeal, cereal bars, etc. available for consumption. PepsiCo is the second largest food and beverage business in the world. PepsiCo’s president is Zein Abdalla. He assumed his role in September 2012 and oversees allof PepsiCo’s global category groups, Global Operations, Global Marketing Services, and Corporate Strategy. He has been with the company since 1995. Saad Abdul-Latif is the CEO of Asia, Middle East, and Africa. Albert P. Cary is the CE O of Americas beverages, Brian Cornell is the CEO of PepsiCo Americas Foods. Enderson Guimaraes is the CEO of PepsiCo Europe. Lastly, Indra K. Nooyi is chairman and CEO of PepsiCo.
Stock Price and Trend
COCA COLA COMPANY VS PEPSI STOCK PRICES
Coca -Cola Co.4028.532.8934.99
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