Yellow Pages

Only available on StudyMode
  • Topic: Telephone numbers, Directories, Telephone directory
  • Pages : 4 (972 words )
  • Download(s) : 149
  • Published : December 25, 2012
Open Document
Text Preview
YELLOW PAGES

DEFINITION

Yellow pages  refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold.

A volume or section of a telephone directory that lists businesses, services, or products alphabetically.

Yellow pages online is the "traditional" phone directory.

Yellow Pages also may refer to:

▪ Network Information Service
▪ Yellow Pages (UDDI)
▪ Electronic Yellow Pages

HISTORY

The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory ran out of white paper and used yellow paper instead. In 1886 Reuben H. Donnelley created the first official yellow pages directory, inventing an industry.

WORKING OF YELLOW PAGES

Before the invention of the Internet, the primary means to locate a nearby business and its phone number was to use the Yellow Pages. Issued once a year by the phone company, the book had a yellow cover and yellow pages, and featured businesses. Competing phone companies still issue this directory today, although its use has declined with the rise of web search services.

As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages for non-commercial listing The traditional term yellow pages  is now also applied to online directories of businesses. Today, the expression yellow pages is used globally, in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term yellow pages  is not a registered name within the United States and is freely used by many companies. Telephone directories using the official internet address "yellowpages.xx" exist in 75 different countries They are edited by many different phone companies and directory publishers, mostly A particular...
tracking img