Yahoo
Executive Summary
This report was about the main issues that Yahoo had to face during the past few years. Yahoo was founded in 1994 by two young college students, Jerry Yang and David Filo. For many years, yahoo was doing very good in the technology market, however, for the past few years, even though the company has not been failing financially, the position of Yahoo on the market is not very good. Yahoo has recently hired Marissa Mayer as the new CEO of yahoo. Thus, this report dealt with the current situation in which Yahoo is actually in, the cultural and political aspect of the company. For example, how innovative the company was and what measures could be taken to enhance Yahoo’s situation. Furthermore, this report talked about the different concepts of culture excellence approaches that could be related to yahoo. Among Peters & Waterman eight attributes, six attributes could be related to Yahoo and they are Closeness to customer, autonomy and entrepreneurship, productivity through people, hands on value driven, stick to the knitting, simultaneous loose-tight properties. This report also looked at Kanter’s post entrepreneurial model and organisational learning. Since human capital is very essential for a company, this report also analysed the HR practices that could improve the motivation of employees. Finally, this report talked about the possible reasons why employees of Yahoo might resist to the changes that the New CEO Marissa Mayer might bring about.
1.0 Introduction
Yahoo was founded in 1994 by two PhD students in Stanford, namely Jerry Yang and David Filo (O’Bannon 2001, 95). They first named the site “David and Jerry’s guide to the World Wide web” but later they decided to go with “Yahoo”. Early in Yahoo’s setting up, its founders brought in professional management, in order to develop a business plan and arranged for various types of financing. Jerry and David, who were the founders, did not occupy top management positions, but they rather
This report was about the main issues that Yahoo had to face during the past few years. Yahoo was founded in 1994 by two young college students, Jerry Yang and David Filo. For many years, yahoo was doing very good in the technology market, however, for the past few years, even though the company has not been failing financially, the position of Yahoo on the market is not very good. Yahoo has recently hired Marissa Mayer as the new CEO of yahoo. Thus, this report dealt with the current situation in which Yahoo is actually in, the cultural and political aspect of the company. For example, how innovative the company was and what measures could be taken to enhance Yahoo’s situation. Furthermore, this report talked about the different concepts of culture excellence approaches that could be related to yahoo. Among Peters & Waterman eight attributes, six attributes could be related to Yahoo and they are Closeness to customer, autonomy and entrepreneurship, productivity through people, hands on value driven, stick to the knitting, simultaneous loose-tight properties. This report also looked at Kanter’s post entrepreneurial model and organisational learning. Since human capital is very essential for a company, this report also analysed the HR practices that could improve the motivation of employees. Finally, this report talked about the possible reasons why employees of Yahoo might resist to the changes that the New CEO Marissa Mayer might bring about.
1.0 Introduction
Yahoo was founded in 1994 by two PhD students in Stanford, namely Jerry Yang and David Filo (O’Bannon 2001, 95). They first named the site “David and Jerry’s guide to the World Wide web” but later they decided to go with “Yahoo”. Early in Yahoo’s setting up, its founders brought in professional management, in order to develop a business plan and arranged for various types of financing. Jerry and David, who were the founders, did not occupy top management positions, but they rather