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Xiaomi Development in China: Chinese Iphone

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Xiaomi Development in China: Chinese Iphone
【MARKETING IN CHINA】 Topic: Xiaomi Development in China: Chinese Iphone

Date: 2nd January 2013

List of Exhibit

Exhibit 1 Xiaomi Developed History Page 3

Exhibit 2 Xiaomi Price ____________ Page 4

Exhibit 3 Market Price Attention Page 4

Exhibit 4 Xiaomi Product Analysis Page 5

Exhibit 5 MIUI _____ Page 6

Exhibit 6 Mitalk Page 6

Exhibit 7 Xiaomi Post Sales Service Distribution Page 6

Exhibit 8 Xiaomi Advertisement Page 7

Exhibit 9 Smartphone Development History Page 8

Exhibit 10 Worldwide Mobile Device Sales to End Users Page 9

Exhibit 11 Smartphone value chain Page 9

Exhibit 12 Global Smartphone System Market Share Page 10

Exhibit 13 Global Phone Market Page 10

Exhibit 14 2010-2015 Smartphone Market in China Page 11

Exhibit 15 2011 Q3 Smartphone in China Page 12

Exhibit 16 what are the top factors that drive a purchase? Page 15

Exhibit 17Xiaomi Specifications Page 15

Exhibit 18 Hyundai’s Capability Development through Product Sequencing Page 19

1. About Xiaomi
Xiaomi is a Chinese mobile phone company founded by Lei Jun in 2010. Mi phone was the first Smartphone Xiaomi Tech developed and launched to market in September 2011. The company also developed MIUI, a custom firmware for mobile phones, based on Android system. Xiaomi sells most smartphones online, in limited quantities and by batch to batch. According to the founder of Xiaomi, Lei Jun, the company is focusing on long-term moneymaking potential among Mi owners who watch, shop and surf on their handsets, in other words, they focus on the future Internet business, not Mi sales. Therefore, there's no plan to offer the Mi in shops. By heading in this direction, Xiaomi was quite success in the sales of Mi phone, using a combination of short supply and high-quality, with a low‐pricing strategy. The Xiaomi MI phone had many
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