Xg Breakfast Blaster 3-Year Marketing Plan
XG 3-In-1 Breakfast Blaster
3-Year Marketing Plan
Introduction
It has long been our goal at Company G Electrics to “enable our consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions”. And now, with our new product line of small appliances we are able to accomplish our goal in many new and exciting areas. One such product, the XG 3-In-One Breakfast Blaster, will change the way Americans think about breakfast.
How many times have you walked out the door thinking “I just don’t have time for breakfast”? You make excuses like “I’ll grab something on the way” or “I’ll eat later”. Well, you’re not the only on. In fact, only 34% of Americans take the time to eat breakfast (Kellogg Company, 2011). That number is even smaller among college students. Even though studies have shown that eating breakfast is tied to academic achievement (Rodriquez, 2011), most college students simply don’t have the time for breakfast, let along a healthy one. But what if there were a way to save time and get the nutrients needed to power-start your day?
The XG 3-In-1 Breakfast Blaster is space, time and financially efficient. The unit is no bigger than a standard 15in laptop, and yet includes a toaster oven, frying pan and a 4-cup coffee maker with mesh re-usable filter. With just a few seconds preparation your entire breakfast can be ready to go when you are! This greatly increases the likelihood that the busy college student (or work force contributor) will actually get the nutrition they need to be alert and affective during their day. In addition, this can save the average McDonald’s or Starbucks customer a bundle by providing another way to pick up a bite without the high prices of a fast-food joint. The Breakfast Blaster is one easy way to make our customers happier and healthier in a way that is convenient for them.
The XG Breakfast Blaster (Product Info)
The XG Breakfast Blaster is the very definition of early
3-Year Marketing Plan
Introduction
It has long been our goal at Company G Electrics to “enable our consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions”. And now, with our new product line of small appliances we are able to accomplish our goal in many new and exciting areas. One such product, the XG 3-In-One Breakfast Blaster, will change the way Americans think about breakfast.
How many times have you walked out the door thinking “I just don’t have time for breakfast”? You make excuses like “I’ll grab something on the way” or “I’ll eat later”. Well, you’re not the only on. In fact, only 34% of Americans take the time to eat breakfast (Kellogg Company, 2011). That number is even smaller among college students. Even though studies have shown that eating breakfast is tied to academic achievement (Rodriquez, 2011), most college students simply don’t have the time for breakfast, let along a healthy one. But what if there were a way to save time and get the nutrients needed to power-start your day?
The XG 3-In-1 Breakfast Blaster is space, time and financially efficient. The unit is no bigger than a standard 15in laptop, and yet includes a toaster oven, frying pan and a 4-cup coffee maker with mesh re-usable filter. With just a few seconds preparation your entire breakfast can be ready to go when you are! This greatly increases the likelihood that the busy college student (or work force contributor) will actually get the nutrition they need to be alert and affective during their day. In addition, this can save the average McDonald’s or Starbucks customer a bundle by providing another way to pick up a bite without the high prices of a fast-food joint. The Breakfast Blaster is one easy way to make our customers happier and healthier in a way that is convenient for them.
The XG Breakfast Blaster (Product Info)
The XG Breakfast Blaster is the very definition of early
Cited: Axelton, K. (2010). Why does gen y buy? To show off status. Retrieved from http://www.networksolution.com/smallbusiness/2010/11/why-does-gen-y-buy-to-show-off-status/ Boone, L.E Elliott, L. (2011). Global economy ‘in no state to cope with new shocks’. The Guardian. Retrieved from http://www.guardian.co.uk/business/2011/jan/12/global-economy-new-shocks-world-economic-forum Fry, R Kellogg Company. (2011). Kellogg reveals results of monumental breakfast survey. Retrieved from http://kelloggs.mediaroom.com/index.php?s=43&item=346 Langer, G Rigby, C. (2010). Growth in online shopping at its fastest for two years. Retrieved from http://www.internetretailing.net/2010/06/growth-in-online-shopping-at-its-fastest-for-two-years/ Rodriquez, J Thornton, D. (2004). Skipping breakfast affects energy. Retrieved from http://www.thehilltoponline.com/2.4827/skilling-breakfast-affects-energy-1.470789