Case study: Wynn Resorts
Q1: What are Wynn Resorts’ distinctive resources and competencies?
As the founder of Wynn Resorts, Steve Wynn, the CEO could be regarded as the first significant resource for the company. He has 30 years experience and passion in operating and managing casinos, and has built up essential relationship, contacts and liaison with government, enterprises and upper-society, which could not be achieved by every company and hence became the distinctive resource helping to stabilize Wynn Resorts’ standing in the competitive market. In addition, he strengthened the company by looking for global opportunities and created more value for the company in both domestic and international market, this capability also contributed for Wynn Resorts’ competencies. However, the over reliance on Steve Wynn’s management is possibly an unaffordable weakness for the company. Eventually losing Steve Wynn at the helm may lead to the company disoriented.
The second important resource for Wynn Resorts is the famous company brand of high end and luxurious services. The realization of the most extravagant atmosphere and services in Wynn Resorts attract millions of visitors. Wynn Resorts also provide full package of luxurious entertainment facilities including restaurants, hotel accommodation, famous brand car dealership like Ferrari and Maserati, golf course, swimming pools and lavish nightclubs etc. All above are regarded as the intangible or tangible resources for Wynn Resorts, but the capability of making them most luxurious lead to Wynn Resorts’ success in this industry. Nevertheless, the overweight of high-end services may also result in a big loss of mid-class customers because high-end clients in the world are still in a comparatively small number.
The final resource for Wynn Resorts can be the special offer of legal concession granted by the government of Macau, which obtained through the network or relationship of Steve Wynn. Due to the legal...
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