Preview

Writhing Assignment: Suprema Cars.

Satisfactory Essays
Open Document
Open Document
327 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Writhing Assignment: Suprema Cars.
Writhing assignment:Suprema Cars.

Hello Mr. Jack Dexter ,

I would like to inform you about a report on options how to increase the company’s profit.

Executive summary

Our company has had to face a lot of problems over the last few years. On our last meeting a management consultant has advised us some options to increase the company’s profit.Yesterday in our meeting we discussed all options and decided to react quickly because otherwise we might have a big problems which in the end will cause us to go out of business.

Introduction

This report will look at:
• Possible options for how to solve these problems.
Recommendations to increase sales and how to be able to stay competitive in the car industry.

Findings

- By cutting the prices of the cars we will gain new customers, but, on the other hand, there will be no financial opportunities to raise a worker’s salary and repair the roof of the factory.
- By installing automated machinery we will be able to cut productions costs and modernize the factory, but to do this we need to raise prices by 20%. Furthermore, it can expose the company to loss of reputation and loyal customers interested in buying a hand-made car.
- If we increase production, we will have the problems with the morale of workforce. Workers think this will have a bad effect on the quality of the cars. Dealing with the subcontractors will bring down company’s reputation and client’s loyalty.
- The American market is the biggest one in the world. Our company could increase its sales due to a larger target group (60 million inhabitants in Great Britain in contrast to 313 million inhabitants in the United States). A major launch of the cars in the US opens big opportunities for our company. Selling in the US could transform our fortunes in the long term.In view of the financial situation of Suprema Cars, this would be a very economical

You May Also Find These Documents Helpful

  • Powerful Essays

    Bus620 Wk 2 Assignment

    • 1790 Words
    • 8 Pages

    There are numerous external factors that impact the auto industry and whether or not product marketing will be successful. Luckily, businesses can take action to make sure they are as pro-active as possible to ensure success. Unfortunately, despite planning, research, and the pro-active measures some things will also be out of one’s control and require adaptability if nothing else. With that being said, perhaps the biggest hindrances to the automobile industry are the political factors. Trade restrictions, tax policies, employment regulations, and consumer protection legislation, fair and safe markets, political influences on business infrastructure can all vary substantially from one country to the next (Finch, 2012). This is…

    • 1790 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Capstone - Chester

    • 2562 Words
    • 11 Pages

    In the first year our main focus will be to raise capital through issuing stocks and long term bonds. Our goal is to issue $10 million in stock and $20 million in long term bonds. This capital will go directly to plant improvements in automation. We will increase the automation on Able to 6, Acre to 7, and the other products one full point. We will also increase capacity of Acre and Able 100,000 units each. This will significantly lower the production costs for future years. Profits will be very minimal in the first year due to these large increases in automation and capacity.…

    • 2562 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    costs of redesigning factories and the possibility of auto workers losing their jobs (334).. White…

    • 701 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Csx Case Study

    • 1294 Words
    • 6 Pages

    1) Growth and expansion in North America where there is a lot of interest in the development of vehicle market.…

    • 1294 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Issue Analysis Paper

    • 587 Words
    • 3 Pages

    Ford Motors is currently facing unfavorable business conditions and in order to survive, it is remodeling itself as a smaller, more flexible and competitive firm. For this the company is slashing 10,000 jobs and closing 2 plants. The company is at present not making a profit and it is hoped that, by taking these actions, the company will once again become profitable by 2009. It is hoping that there will be huge cost savings after layoffs and plant closings. For instance, by offering buyout packages, it aims to reduce $5 billion in operating costs. The company is also looking to make its production more strategic by concentrating on core products and expected best setters.…

    • 587 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Transworld Case...

    • 303 Words
    • 2 Pages

    Strategy: go after the segements that give us the potential for the most profit : luxury car makers (in europe) , and economy car makers…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Lexus Rx

    • 380 Words
    • 2 Pages

    In 2008, Toyota was ranked the world’s number one in motor vehicle production volume with more plants opening in Canada, USA and Mexico. Due to the worldwide recession, Toyota sales dropped tremendously, thereafter. Beginning in early 2010 Toyota’s sales, and stock price dropped again due to accelerator and brake problems with a number of their cars. People were afraid to drive and purchase the 2010 Prius as the brake problems occurred mainly in this line of car. Toyota was no longer ranked number one in motor vehicle production due to the problems the company faced in 2010. Currently in 2011, Toyota is concerned about how well the Lexus RX 330/350 has done in the North American market? Due to this matter, the operation management team has produced a report that concerns the Toyota Motor Company’s North American Lexus production decision made a few years ago and the production of Toyota’s strategy for North America.…

    • 380 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Worldwide car makers every have their type of globalizing their assembling, provoked by changes in the business. For GM and TM, the advantages of these projects will be deferred because of the expense of the reviews, however in three years, they'll have the capacity to give aggressive items changed to the neighborhood business sector and progressively fabricated in the business. This realizes the opposite side of the coin, in that the worldwide limit for assembling autos surpasses industry request. This is especially valid in Europe, where the business sector has contracted in the previous seven years and limit was intended to develop around 17 million vehicles—not the present 15 million sold in the business. This is before considering imports,…

    • 138 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Nowadays, beside the main function as a transportations tool, many people behavior also use cars to measure a level of luxurious. So that’s why nowadays there is a lot of type of car that offered to human beings, diver from the main function and other function that actually only support the main things. Seeing that opportunity, it 's no wonder that car manufacturers are popping up. They present to provide various kinds automobile products based on a form, price and class to meet a demand market. That’s why there is a big competition between Automobile companies.…

    • 4530 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    Tata Motor

    • 1142 Words
    • 5 Pages

    The 2008 financial crisis began in the American subprime mortgage crisis, eventually evolved into a global financial crisis. Most countries because of the impact of the financial crisis, leading to a sharp slowdown in consumer’s vehicle demand. Also, because of the financial crisis, the global motor vehicle industry experienced a full-scale market competition. Some small car companies to be phased out, which do not has the competitive. Therefore, the automotive industry experienced a process of merger or reorganization, from scattered to centralize. Various international companies actively adjust marketing strategy and direction; more comply with the modernization of the economy and the demand for various kinds of small and super precise motor products. Automotive industry globalization has become a reality, because the car gradually spread in the world, and everyone have different requirements on the car’s performance and price, so the import and export trade of automotive products also had a high proportion in the vehicle market.…

    • 1142 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    After many decades of success, customers have increasingly become harder to find. Due to relatively new threats to the industry, an increasing numbers of cars and trucks are parked in dealer lots and showrooms, creating an alarming trend of stagnation and profit loss. Foreign based automakers such as Toyota and Honda have expanded into domestic shores and in turn have wrestled marked share from American and Canadian automakers.…

    • 1827 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Toyota Motor Corporation

    • 470 Words
    • 2 Pages

    The automobile is very attractive due to the development of leaving standards, the demand for automobiles are rapidly increased. The United dtated was the largest motional market with about 9m new registrations, followed by Japan with over 4 M registrations at 1994. Besides, the introduction of new technologies has improved the improvement of the industry, and that also pushed the demand for vehicles. The competition inside the industry has become more and more fierce. At the same time, more and more companies and people want to get into the market as well.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Luxury Car Market

    • 1044 Words
    • 5 Pages

    There are distinctive barriers to entry in the automotive industry. The main 10 firms operating in the automotive industry have great power in terms of reputation, finances, experience, technology and existing large product portfolios. It would be highly difficult for a new company to compete with the above.
• The existing companies within the industry are joining forces, which at times do have detrimental effects for new comers to the market and for some existing companies. For instance, the situation of Rover in the UK. In the past, the profitable components of Rover were purchased by BMW and Ford, and Rover was left producing poor quality and old vehicles, which consequently led to its bankruptcy in April, 2005 (BBC, April 2005). 
• Due to the environmental and technological factors mentioned previously, car firms must heavily invest in research and development. New comers to the industry may find it difficult to compete with the investments made by existing large firms.
• It is anticipated that the ways of being able to over come the barriers to entry in this industry would be to enter the market with vehicles that consume other forms of energy and vehicles that are environmentally friendly. 
• As mentioned previously, Chinese cars are entering the industry. It is believed that they were able to overcome the barriers to entry due to the prices of their vehicles. Through cheap labour and components, Chinese firms are able to produce cars at a lower cost than the American manufacturers. (China daily, 2005)
Threat of Substitutes

• Although the public are becoming increasingly aware of global warming and therefore choosing other forms of transport such as trains, busses and bicycles, it can still be said that cars and other private vehicles are viewed as a necessity especially for those who do not live in city centres.
• It is therefore believed that no real threat of substitutes exist today.
• In the future, if cars that use other forms of…

    • 1044 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    | • Manufacturing capability is low. Will become a weakness if the company attempts to sell less expensive, more popular cars.• No significant market share in any of the popular categories (Family, Economy). Most units are sold in the popular Family category, in which firm C has only 13% of the market (4th).• High dependency on the high income consumer segment, and low market share in the Singles and Enterprises segments which are the fastest growing segments (5% and 7% respectively).• Highest margins and number of units sold are in the Family category, where firm C is least competitive (and is more likely to struggle). In the Minivan category, where the company is the only player, margins are very low.…

    • 433 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    This research proposal will analyse how marketing strategies are used in order to increase their market share and create a competitive advantage in the harsh environment of the automobile industry. The importance of marketing has increased dramatically since more and more manufacturer’s access the market and competitions becomes more and more fierce.…

    • 3097 Words
    • 13 Pages
    Best Essays