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Working In Culture
Working in the Culture Industries

Outline and evaluate the impact of new technologies on media organisations and the working lives of media professionals?

In this essay I will be discussing new technologies and the impact it has on the ever growing industry that is the media, but in particular I will be looking at how new technologies have had an impact on journalism. Technology has not only changed the way our media is produced, but it has also changed how we receive, believe, read, contribute and discuss the news we are reading. Media tycoons have found themselves surrounded by millions of much smaller, yet potentially just as loud, media voices which are appearing more and more every day in the form of blogs on the Net. The introduction of new technologies and the change in journalism through the ages has had both positive and negative impacts.

New technologies include, but are not limited to, the internet, computers in all forms (laptop, desktop, tablet etc), multimedia platforms, digital television, and word processing and similar such programmes. These have all, in one way or another, had an impact, be it positive or negative, on the media industry and in particular journalism.
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The exception to this is The Times, which charge for access to their website (at the cost of the paper). The introduction of websites for newspapers seen an array of different advertisements appearing in every visible space on websites, particularly those owned by tabloid papers such as The Sun. Video content is also often protected by an advertisement which the user must watch before going onto view the content. These advertisements generate thousands of pounds. The net has also allowed for the introduction of competitions, such as fantasy football competitions which often charge the user to enter and generate healthy profits for both the organisation running the competition and the competitions outright

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