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TAJ People’s Philosophy:

A case study analysis report prepared for
Dr. Debdulal Thakur

Submitted in partial fulfilment of the requirements of

Principles of Management
(Course Code: MGTS F211)

April 2013

Members

NAME MEMBERS I.D

1. E.V.R Nikhil........................................................2011B1A1673G 2. SathyaAnurag S...............................................2011B1A8688G 3. Trishu Dey...........................................................2011B1A7689G 4. Manasi P Kane...................................................2011B1A8460G 5. PradyumnaRaparti.........................................2011B1A8668G 6. Jyotsna Kochar....................................................2011B1A8695G 7. B.Shardul..............................................................2011B1A4666G 8. Kartik S..................................................................2011B1A4671G 9. Srinivas..................................................................2011C6PS608G 10. Akshay Sethi.......................................................2011B1A3665G

TABLE OF CONTENTS

I) Introduction
II) SWOT analysis
III) Porter's five forces
IV) Taj people philosophy
V) STAR system
VI) Strategic benefits of TPP
VII) Future plans
VIII) Conclusion + Recommendations

INTRODUCTION:
TAJ Hotels Resorts and Palace, is an Indian chain of hotels and resorts headquartered in the Oxford House in Mumbai. This company is a part of the Tata Group, one of India's largest business conglomerates. JamshetjiNusserwanji Tata, founder of the Tata Group, opened the TajMahal Palace & Tower, the first Taj property and the first Taj hotel, on December 16, 1903. The building overlooks the Arabian Sea. He was inspired to open the grand luxury hotel after an incident involving racial discrimination at the Watson's Hotel in Mumbai, where he was refused entry as the hotel did not permit Indians, who were black. Taj group has organized its hotels into different brands. And they are * Taj luxury

* Tajvivanta
* Gateway hotels by taj
TAJ luxury:
It is positioned as the group's flagship brand of traditional luxury full-service hotels, resorts and palaces. These hotels cover business destinations, landmarks, palaces, resorts and forest destinations. Most of Taj's oldest and most prestigious hotels have been retained under this brand TAJ Vivanta:

Vivanta is a contemporary-luxury hotel brand. The brand caters to an upscale market and is positioned a step below the flagship Taj brand. Vivanta Hotels are found business and vacation destinations as well.

Gateway hotels by TAJ:
Gateway is a mid-market brand, positioned below the Vivanta. It contains properties in business and vacation destinations as Vivanta. The Gateway Hotel brand was created by Taj in its earlier market segmentation effort in the 1990s, and has been retained and expanded in the current wave of brand-segmentation.

HR management:
Human resource management is the management of an organization's workforce, or human resources. Taj group won the HERMES AWARD 2002 for best innovation and global hospitality industry. Taj group believes that work force and their employees are their greatest assets. To commitment and belief in employees , it developed “taj people philosophy” in the year 2000. The TPP ( taj people philosophy) covered all the practices and training aspects of the employees. Designed by Bernard Martyris, it is termed as ‘the Womb to Tomb Approach’ as it encapsulated all the essential aspects of an employee since his induction to his superannuation. All these aspects could be broadly categorized into 3 parts comprising of: -Learning & development

-Works systems
-Welfare policies for employees
A major emphasis is made on performance management, for which the balance score card was introduced. Under this, the major focus is to align the individual’s...
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