Word
Creativity and innovation has changed the world since ages now. Any creativity or innovation in organisations leads to growth and achieve new heights of success. Today employees are more empowered to think freely and implement new ideas and thoughts that benefit the organisation.
Here we will see the innovation and creative techniques adapted by Google and steps taken to support the same.
1.1 Current innovative and creative management processes
Innovative management: “Innovation is not just about releasing new product. It also encompasses implementing new business process, fresh ways of doing things, radical, alliances, and brilliant new routes to market and business strategies.” (Sloane, 2003, pg.8)
Organisation takes the support of innovative management in terms of running their business and serves their customers in a better and innovative ways. Portfolio management is the tool through which understanding of innovative management can be understood in better manner.
Portfolio Management Processes: It consist of three components through which innovative management can be handled and represented in a structured framework. These components are described below.
1. Incremental: A very depth and meaningful analysis can be taken in this process through which organisation brings more developed and evaluated ideas on the current projects.
2. Radical: The way to use the basic and core methods with the same technology but more advanced implementation in the organisation.
3. Fundamental: The process to use totally different technology.
Google current creative and innovative processes
Google is very well established organisation which has too many products with great innovation such as search engine websites, video sharing website like YouTube, advertising market on ‘double click’, Google TV and mobile, personal data collecting, Google+ etc. To maintain these products sustainability, initially Google was working on very structured process of
Here we will see the innovation and creative techniques adapted by Google and steps taken to support the same.
1.1 Current innovative and creative management processes
Innovative management: “Innovation is not just about releasing new product. It also encompasses implementing new business process, fresh ways of doing things, radical, alliances, and brilliant new routes to market and business strategies.” (Sloane, 2003, pg.8)
Organisation takes the support of innovative management in terms of running their business and serves their customers in a better and innovative ways. Portfolio management is the tool through which understanding of innovative management can be understood in better manner.
Portfolio Management Processes: It consist of three components through which innovative management can be handled and represented in a structured framework. These components are described below.
1. Incremental: A very depth and meaningful analysis can be taken in this process through which organisation brings more developed and evaluated ideas on the current projects.
2. Radical: The way to use the basic and core methods with the same technology but more advanced implementation in the organisation.
3. Fundamental: The process to use totally different technology.
Google current creative and innovative processes
Google is very well established organisation which has too many products with great innovation such as search engine websites, video sharing website like YouTube, advertising market on ‘double click’, Google TV and mobile, personal data collecting, Google+ etc. To maintain these products sustainability, initially Google was working on very structured process of