Innovation, Creativity and Design Definitions Paper

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Definitions Paper

Kenette Penny-Baker
October 28, 2010
Marc Mosko


The terms innovation, creativity, and design are frequently used in today’s business world and are essential in helping businesses flourish. Along with having a variety of meanings associated with these terms, innovation, creativity, and design are disciplines that span boundaries, and need to be understood in an integrated manner. These topics deal with curiosity, experimentation, dissatisfaction with the status quo, and the desire for continuous improvement.

Definitions Paper

Businesses or organizations exist to solve problems, which mean that every business and individual has the opportunity to develop new solutions and resources for growth. Within a business, the terms innovation, design, and creativity are used frequently while associates are conducting business. In order to compare and contrast innovation, design, and creativity, one must understand the meaning behind the terms.


Innovation can be defined as a “frame of mind” (Von Stamm, 2010 para 15) and the act of developing an idea in its physical form such as a new product, service or process. It means finding solutions to problems. It can be categorized as a product innovation, things an organization offers, process innovation, and the way in which they are created and delivered. It consists of two components: implementation and creativity. Implementation is putting ideas into practice and is made up of three aspects: idea selection, development, and commercialization. It is about behaving differently, being organized, structured, and using a methodological and systematic approach which cannot be left to chance. Time is of the essence in some cases and one is required to work fast. Organizations need processes, procedures and structures to achieve implementation in order for projects to be completed in a...
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