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Women & Aids

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Women & Aids
Public Relations & Advertising Major
Mass Communication
Canadian International College

Women & AIDS
The Role of Media in changing the image of women with AIDS

Presented to Ms. Yasmin Mahdi
Supervised by Dr. Miral Mostafa
Prepared by : Karen Anwar

February 2013

1. The Topic
Women & AIDS, The Role of Media in changing the image of women with AIDS

2. The reason for choosing this topic
This topic is specifically chosen as there were almost no previous studies that had covered women with HIV diseases, AIDS in precise to be affected by Media and that media can play a great role in changing their defending images.

3. The Purpose of this research
A. Add Knowledge B. Generate a new topic C. Influence policy makers ( TV Producers )

4. Type of this research
Analytical Research

5. Research Approach

Qualitative Research

Research Problem
Media has a great influence, the aim is to browse how influential the media can get to change the image of women with AIDS from a negative to an understanding sight.

Research Aims
1. Know the number of TV shows that had covered the topic of women with AIDS 2. Figure out how aware people are to the effects and contagious symptoms of AIDS 3. Analyze previous media materials that had managed the topic.

Research Significance
Important for society Add knowledge

Research Questions
1. How to perceive Media’s great influence in affecting the image of women in general 2. How the image of women with aids can change through media by analytical and practical applications. 3. Why women are ashamed of AIDS? 4. What is the right reaction for the society to handle women with AIDS?\ 5. How do women with AIDS find great comfort ? ------------------------------------------------------------------------

Review of Literature
Article Title : The word on the street about HIV/AIDS: An examination of what upper primary students know about HIV/AIDS. Author: Glover, Ryan., Ledger, Gregory., Mabika, Goma. and
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