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Why Is Sears Successful

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Why Is Sears Successful
In 1886 the R.W. Sears Watch Company was founded in Minneapolis by Richard W. Sears. By the 1890s Sears had moved from the Watch business to a mail order catalog. The primary customers of Sears where farmers in middle America with the railroads farmers could now buy from sears at cheaper prices than they could at the local general stores which were charging huge markups on products. By 1895 Sears catalog had grown to over 500 pages selling everything from tools to baby products. Compounding of its success from the catalog sales Sears opened its first retail stores in the early 1900. The company slowly moved towards a retail first structure through the 1900’s and in 1993 it finally discontinued its catalog. Sears found monstrous success through
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