Preview

Who Is Angela Ahrendts?

Good Essays
Open Document
Open Document
832 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Who Is Angela Ahrendts?
Angela Ahrendts is the senior vice president of retail and online stores for Apple Inc and former chief executive officer of Burberry. She is awarded to be one of the world's most prestigious business women and in 2013 she was named the highest paid chief executive at a FTSE (Financial Times Stock Exchange) company. She was born on June 12, 1960 and grew up in a small town in New Palestine, Indiana. Growing up she always wanted to become a fashion designer, as she studied at Indiana’s Ball State University where she quickly realised that she was more interested in the business side of the industry and therefore completed a marketing and merchandising degree. As a leader she increased the financial results in Burberry. Ahrendts is a very positive …show more content…
She believes that you need to set an example for your employee’s to follow, which makes you a role model for the values of an organisation. On October 14, 2013 it was confirmed that she would join Apple Inc as the senior vice president for retail and online stores. Ahrendts lives a balanced lifestyle with the success of having three children and a loving husband. She admits that it is not easy being a working mother, and sometimes she puts her family as a priority instead of her job. For example, as she said during an interview with The Sunday Times that she turned down invites to the Oscars because “It’s not more important than my husband. It’s not more important than my kids. It’s not more important than Burberry.” said Angela Ahrendts. I believe that this is one of the greatest traits to have as there are a lot of working …show more content…
“A deliberate leader is someone that provides a sense of stability for the group by communicating clearly and ensuring that decisions are made carefully.” (Emma Wilhelm - What I’ve learned from Deliberate leaders). I believe that she wants to be seen as an expert, drawn to projects and roles that lack higher standards such as smaller projects. Also she raised $574,000 for charity after donating 50,000 dollars to the Ahrendts-Couch Foundation. This is a non profit charitable company, which Ahrendts donates to. She also sold just over 500,000 worth of shares to the charity set up by her husband and

You May Also Find These Documents Helpful

  • Powerful Essays

    Monforte Dairy

    • 1932 Words
    • 8 Pages

    * How to balance Klahsen's personal and work life so that she spends more time with her children.…

    • 1932 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    “I never underestimated myself, and I never saw anything wrong with ambition –Angela Merkel.” Angela Merkel, also known as one of the architects of the European Union, is a German Politician who entered the political world in 1989. Merkel has been the Chancellor of Germany since 2005, and the leader of the Christian Democratic Union since 2000. Angela Merkel is the first woman to hold either of these offices, which is why I consider her a great leader. According to (Mills, 2008), the idea of leadership drives individuals to inspire and move people to pursue great work. Although, there is no single definition of leadership that satisfies all, there are characteristics that make up a good leader. I chose Angela Merkel as my leader as she is a…

    • 183 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Who Is Tory Burch?

    • 421 Words
    • 2 Pages

    Tory Burch is a Latin American designer who has created her own fashion label in February 2004 which has earned $1 billion revenue for the first time in 2015, 9 years after it was introduced in the market. Tory Burch’s fashion empire has now blossomed into a successful global lifestyle brand faster than any other businesses in the field for the last decade. Burch, the chief executive and creative director of her fashion company, shared that her business success did not just happened overnight but after several attempts to face and overcome business failures courageously for years. She even added that her empire was built with its pillars deeply rooted in the company’s core value—Patience.…

    • 421 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Her primary target was upper class clientel, initially offering bridal gowns by designers such as Guy Laroche, Arnold Scaasi, Christian Dior and Carolina Herrena. Her background spawned her birth as a real player into the fashion world: the discipline she learned from competitive ice skating; the trips to Paris for fashion shows with her mother, as a child; her high-priced education; the mentors she acquired during her career at Vogue and with Ralph Lauren, who broadened her knowledge of fashion. Her background and understanding for the need to fill a niche, in the fashion industry, fuels her passion for designing elegant apparel.…

    • 1704 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Heather Evens Case Study

    • 1030 Words
    • 5 Pages

    ·This company had relationships with manufactures and retailers, and these resources might be useful for Heather Evans’ new company…

    • 1030 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Burberry History

    • 1331 Words
    • 6 Pages

    It was all the rage and very successful. Diving deep into social media has engaged millennial. New digital ad campaigns add interesting twist on a virtual dressing room, which allows viewers to manipulate the models and images to their liking on Burberry.com. It is a very cutting edge and fresh website, even in a challenging retail environment, the brand, founded in 1856, has kept growing. But even as Burberry leaps into the future, it always has one foot planted firmly in the past. The appeal of its 154-year-old history can 't be underestimated in a time when every company in the universe that has any heritage, from Sea Breeze to Dockers, is dusting it off and playing it…

    • 1331 Words
    • 6 Pages
    Better Essays
  • Good Essays

    As a former department store sales associate, I know a little about how difficult it is to sell clothing when not properly presented. So when we talk about selling the idea of starting a clothing line in a flooded market of designers, I can only imagine how hard it would be. Investors are hard enough on extraordinary ventures that change the entire world. So it makes sense as to why Heather Evans is having a hard time with this venture.…

    • 647 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Customer and Burberry

    • 416 Words
    • 2 Pages

    The core customers that have being with Burberry before the repositioning are men and women that are in the age range of the forty’s and above. These customers are the ones that like the more classical items such as the trench coats. The more fashion-conscious, clientele are younger man and women that are in the mid twenty’s to the late thirty’s. Also Burberry continues to target the high-end retail and department stores that. The proposed entities are to target a younger generation of customers and retain the ones that are currently customers by creating more innovated products that are fashionable and yet luxurious.…

    • 416 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Brand and Burberry

    • 3335 Words
    • 14 Pages

    Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues related to the challenges of product extension, management of the Burberry check and customer segmentation.…

    • 3335 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    Strategic Analysis Burberry

    • 4740 Words
    • 19 Pages

    BBC news (2002). Business: Burberry’s journey through fashion, [online]. Available at: http://news.bbc.co.uk/1/hi/business/2015039.stm (Accessed on 1/11/2011)…

    • 4740 Words
    • 19 Pages
    Best Essays
  • Good Essays

    From birth to kindergarten or elementary school, mothers have to reconcile job and family, frequently suffering from strain, partner conflicts, feelings of guilt, inadequacy, and chronic lack of time (Harsch 2006). But, a real caring, loving mother wouldn’t trade it in for anything. Minsky (2006, p. 14) expressed, “The mommy part of me was never going to take the backseat to the writer side of me.” Although, a career is important to achieve, I love women who are willing to take the mommy track-being a mother is primary, and career is secondary like Terri…

    • 925 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Moore, C & Birtwistle, G 2004, The Burberry business model: creating an international luxury fashion brand, International Journal of Retail & Distribution Management, Vol 32, No 8, pp 412-422, Viewed on 15, 16 Aug 2008, Emerald Group Publishing Limited…

    • 1907 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Anna Sui

    • 676 Words
    • 3 Pages

    In Anna’s second year at Parsons, she was hired to work at “Charlie’s Girls” with Erica Elias. Anna had her own design studio to work in and she also had sewers and drapers working under her. Her main line of work was sportswear, swimwear, and sweaters. When Charlie’s Girls closed, having that job background under her belt opened many more doors with sportswear design. In 1981 Anna thought about starting her own clothing line but didn’t know exactly how to go about starting it. She entered five pieces of clothing in a tradeshow and surprisingly got orders from Bloomingdales and Macys. Anna was also featured in New York Times Magazine. At the time Anna Sui was…

    • 676 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Emerald Group Publishing Limited. (2005),"Bravo" for Burberry: From bust to boom - creating a luxury fashion brand, Strategic Direction, Vol. 21 Issue: 1 pp. 22 – 24 Eeasey, M. (2009) Fashion Marketing, Oxford: Wiley Blackwell G. Gavetti, D. Levinthal, and J. W. Rivkin. (2005), Strategy Making in Novel and Complex Worlds: The Power of Analogy, Strategic Management…

    • 1853 Words
    • 8 Pages
    Best Essays
  • Best Essays

    projects as the new CEO was facilitating the acquisition of Compaq. She viewed the acquisition…

    • 4563 Words
    • 19 Pages
    Best Essays