On the one hand, some people consider that marketers must know and observe the regulations and laws of the country in which they operate. To my mind, it is the obvious facts. All advertising should be legal, decent, honest and truthful. Before launching a campaign in international markets, you should learn all the prohibitions and laws of this country, so you do not have problems with complaints about your advertising or marketing actions.
On the other hand, some people believe that there should be common standards, rules and regulations for the global market. It is obvious that in order to learn the laws and prohibitions of the country where you launch a campaign, it is necessary to spend a lot of time and effort to get it right.
In conclusion I would like to say that there is one rule you should pay attention to is to think local. Because now is the era of globalization and we live in a very localized world. To determine international advertising standards, you must be aware of the advertising laws, rules and regulations of each nation.