Preview

What Type of Shopper Are You?

Good Essays
Open Document
Open Document
627 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
What Type of Shopper Are You?
There are four groups that you can categorize the average shopper in: Hesitant, Looker, Impulsive and Bargain. Hesitant buyers are alternatively known as reluctant buyers and can be described as smart, although at times may miss out on good items. When it comes to aggressive shoppers, they will often go out of their way to get any product they want. Impulsive shoppers keep buying things that they sometimes don’t need; and go over their budget. The Bargain shopper often goes to stores that have bargains(Hence the name “Bargain shopper“). They often miss out on good opportunities due to the fact that they only look for things that can be bought at half price or have a certain percentage off. Regardless of which shopping mall you enter, there will always be a variety of various shoppers; it is almost guaranteed that if observed closely, one of the four major types will be easily identified. Thus, your everyday mall is filled with shoppers that are categorized into four major categories: bargain, aggressive, impulsive and hesitant.
The Hesitant Shopper: The Hesitant shopper is an individual who wants to buy things but knows in reality that they either do not need the item or are unable to afford it. They ponder whether or not the item they will be purchasing will provide a benefit to their lifestyle and needs. These shoppers often ask themselves, “Is it worth it?”, “How often will I use it?”, or “Could I get a better deal elsewhere?”. Hesitant shoppers try their best to ensure that the item that they are purchasing is really necessary. More often than not they prioritize other important things before shopping.
The Looker: The next type of shopper is the person who looks but never ever buys: the looker. This type of shopper may find shopping fun at first, but towards the end of their shopping experience they become tired and hopeless. This can be because of many different things.
The Impulsive Shopper: Impulsive shoppers are the shoppers who will go crazy

You May Also Find These Documents Helpful

  • Good Essays

    In Sharon Zukin's essay “Attention shoppers...” she explains that Americans shop because their trying to chase their dreams; weather they be, higher social status, greater education, the ownership of a home,...etc... She also explains that in the last one hundred years or so Americans have been taught to shop from birth, and, that Americans no longer have the basic survival skills of making and growing things for themselves. She also explains that shopping habits change from child, to teenager, to adult. All of which are different aspects of consumerism; which, in and of itself the pursuit of more. Consumerism is a wheel of repetition; in which, Americans seek happiness,wealth, and stability.…

    • 513 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Extreme Couponers

    • 311 Words
    • 2 Pages

    As a marketer for one of these companies distributing these savings, I would embrace the shopper who takes the time to search for deals by offering more savings for continued purchases or even higher quantity orders. Even with a reduced profit margin, the company will see increased revenues through number of units sold. Managers may actively or even passively avoid some of these extreme consumers because they are intimidated by their product knowledge or they just don’t want to dedicate a larger portion of time to someone who has an obvious infatuation. They may dismiss these people as crazy or neurotic and simply not devote any part of their day to minding them. It would be better to encourage them and consequently heightening the consumer’s already loyal…

    • 311 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    I am a very detailed, neat and organized individual. I believe in planned shopping. I never go shopping without a list. This helps me budget, and remember what items to get. Additionally, I like both consignment and high-end stores, so I never seclude myself to a select number of stores or brand. Therefore, I don’t particularly advocate brands, because I find favor in all brands! From Samsung, to Nike, to Wal-Mart’s Great Value, I like and own a piece of everything. I can shop almost anywhere and find something…

    • 534 Words
    • 3 Pages
    Good Essays
  • Good Essays

    It seems that many of us are discovering a new and more convenient way of shopping, and this would be online. Online shopping has become a major way of making purchases today, and it seems to offer everything that your local department, grocery, or drug store does, only with more convenience. On the other hand, there are those “Die-Hard” shoppers who would rather pound the pavement and deal with the hustle and bustle of the crowds, either because of habit or tradition. The “Brick-and-Mortar” shoppers are the most common folk, who wouldn’t have it any other way, because to them there’s just something about personally choosing the items that they are purchasing. The online shopper seems to be less particular, when it comes to online shopping; you have to have a certain amount of faith in certain web sites when buying anything from items for the home to clothing. Online vs. Brick-and-Mortar shopping seem to be two ways of doing the same thing.…

    • 1130 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Some of the purchases made on Black Friday may be impulsive. The textbook states that impulsive consumption is usually spontaneous and involves some feelings of liberation; is associated with a lessened sense of costs or consequences; and is motivated by a need for immediate…

    • 2433 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender, in various departments that can satisfy needs and wants. Victoria’s Secret consumers are more likely drawn to the store based on hedonic motives compared to a Target consumer who is more likely drawn to the store based on utilitarian motives.…

    • 2549 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    essay

    • 461 Words
    • 2 Pages

    The next type of shopper are the careful shoppers. They will walk around the store…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Why We Buy Summary

    • 620 Words
    • 3 Pages

    The book Why We Buy by Paco Underhill expresses massive depth in knowledge and understandings of their research on shopper’s behavior on why and how people shop. His company Envirosell, researched actual behaviors of each customer at stores, and by using their trackers, they recorded every detailed actions shopper made in the stores. This book was divided into five parts, the science of shopping, mechanics of shopping, demographics, dynamics of shopping and last the culture of shopping. It delivered great illustrations and salient points of understanding the science of shopping, whereas, adequately covering the five W’s and one H (what, where, why, when, who, and how) of shopper’s inspiration, behavior and their psychological reactions towards the merchandise.…

    • 620 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Iphone 5s Research Paper

    • 589 Words
    • 3 Pages

    Shopping is an activity most people have done at some point in their lives and enjoyed. It is something done at leisure and can be done positively or negatively. A person can walk out of a store satisfied and content with their purchase or dissatisfied and unsure of their purchase. This partly depends on how assertive the person is when shopping and what they are shopping for. For instance, in my latest shopping experience, where I went into the Apple store to glance at new products, and left the store with a very expensive, new iPhone 5s for three reasons: being attracted to the phones display, assertiveness of the staff, and popularity of the item in my society.…

    • 589 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Impulse buying brings up a concept called level of involvement—that is, how personally important or interested you are in consuming a product. For example, you might see a roll of tape at a check-out stand and remember you need one. Or you might see a bag of chips and realize you’re hungry. These are items you need, but they are low-involvement products. Low-involvement products aren’t necessarily purchased on impulse, although they can be. Low-involvement products are, however, inexpensive and pose a low risk to the buyer if she makes a mistake by purchasing them.…

    • 848 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    The first type is the person that shops online for convenience. This person probably does not have a store of their choice near them; therefore they result to online shopping. Since this usually has to do with clothing items or books, the shoppers are mostly women. The next type of online shopper is the lazy one. There might be the store they want down the street from them, but they choose to stay in the comfort of their home and buy it online. Sure, people may do this every once in a while when they might not be having the best of days, but the continuous online shopping in this sense usually traces back to laziness. Therefore, this type of online shopper may be men or people that are out of shape. The third type of online shopper is the Deal-Get-er. These are the people that shop online, solely because the internet has better offers. There may be deals that one can only get online, so the online shopper takes that opportunity to get the best deal…

    • 935 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Compulsive Shopper

    • 906 Words
    • 4 Pages

    Have you ever met someone that was born during the Great Depression, or someone born during the Baby Boomer years? They are bound to have different spending habits. I’m a product of the Baby Boomer Generation. A time when things were plentiful; my mother was born during the Great Depression Generation when things were not so plentiful. I love to shop and spend money; my method of spending is with credit cards. My mother on the other hand, prefers not to spend her hard earned money, nevertheless when she has to, she chooses to use cash.…

    • 906 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Everything can be broken down and resolved by science, even something as common as shopping. Why We Buy was written by author Paco Underhill, an environmental psychologist, in 1999. In Underhill’s book, he studies and records the behaviors of shoppers in multiple retail stores. Underhill’s goals are to aid in increasing sales for the store, to enhance the layout of the store, and to advance accessibly and comfort for the shopper. His book is a record of his findings and contains five sections. For this project, I chose to observe the J. Crew Mercantile in Rookwood and relate my findings there back to the book.…

    • 1494 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Cognitive Dissonance

    • 717 Words
    • 3 Pages

    We are all customers. We all purchase items every day out of need or desire. Every day we are marketed to. We are satisfied with our purchases and have no regrets, most of the time. Other times, we purchase high risk items like computers or cars. The higher risk items bring higher chances of cognitive dissonance aka buyers’ remorse. There is cultural, social, individual and psychological influences that also play a huge role in a buyers decision to purchase.…

    • 717 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The Signs Of Shopping

    • 1715 Words
    • 7 Pages

    For me, it is the same question every month, should I go shopping or pay my insurance? Most of the time it comes down to going shopping until the insurance has to be paid, and I am sure I am not the only one that has been in this situation. There are different ways of shopping and each one of these ways are coded systems that construct our own identity. They each encourage consumers to buy products and then group the consumers with one identity. In “The Signs of Shopping”, Anne Norton explores the many ways these shopping methods sell products by selling to the public who they should be. Shopping malls, catalogs and home shopping networks are three different methods for buying products and each of them brings in more and more consumers daily, which in the real world, uncontrollable shopping is not a healthy habit to get into.…

    • 1715 Words
    • 7 Pages
    Powerful Essays