What Is Russell Athletic?
Kateryna Poberezhna
Oda Auckland
Managing Brands Over Time
Revitalizing Brands: Russell Athletic Case
Introduction
Russell Athletic is an American athletics brand, it is the main brand of eponymous American company and its manufacturer and marketer Russell Brands, LLC.. Founded in 1902, the company produces uniforms for a wide range of sports, such as American football, basketball, baseball, softball and volleyball. With over a hundred years of experience since its founding it supplied jersey uniforms and apparel for many professional sports teams of the major leagues in the United States of America in the past, Russell today has its focus on Universities, i.e. varsity and minor leagues. [1]
Revitalizing the brand
After having looked on the company’s website and other information sources, we couldn't find any major issues concerning the brand failure. …show more content…
Whereas qualitative research typically elicits some type of verbal responses from consumers, quantitative research typically employs various types of scale questions so that numerical representations and summaries can be made. Quantitative measures are often the primary ingredient in tracking studies that monitor brand knowledge structures of consumers over time. 1. Awareness
Brand awareness is related to the strength of the Russell Athletic brand in memory, as reflected by consumers' ability to identify various brand elements (i.e., the brand name - Russell Athletic, logo – the blue “R” with the name under it, symbol – the emblazoned "R", character - modern-day classics for everyday athletes, and slogan - No matter the event or temperature, Russell Athletic has your fitness apparel needs covered.) under different conditions. 2.
Oda Auckland
Managing Brands Over Time
Revitalizing Brands: Russell Athletic Case
Introduction
Russell Athletic is an American athletics brand, it is the main brand of eponymous American company and its manufacturer and marketer Russell Brands, LLC.. Founded in 1902, the company produces uniforms for a wide range of sports, such as American football, basketball, baseball, softball and volleyball. With over a hundred years of experience since its founding it supplied jersey uniforms and apparel for many professional sports teams of the major leagues in the United States of America in the past, Russell today has its focus on Universities, i.e. varsity and minor leagues. [1]
Revitalizing the brand
After having looked on the company’s website and other information sources, we couldn't find any major issues concerning the brand failure. …show more content…
Whereas qualitative research typically elicits some type of verbal responses from consumers, quantitative research typically employs various types of scale questions so that numerical representations and summaries can be made. Quantitative measures are often the primary ingredient in tracking studies that monitor brand knowledge structures of consumers over time. 1. Awareness
Brand awareness is related to the strength of the Russell Athletic brand in memory, as reflected by consumers' ability to identify various brand elements (i.e., the brand name - Russell Athletic, logo – the blue “R” with the name under it, symbol – the emblazoned "R", character - modern-day classics for everyday athletes, and slogan - No matter the event or temperature, Russell Athletic has your fitness apparel needs covered.) under different conditions. 2.