What Is Gino Duncan's Idea?

There is no problem in diverting a portion of corporate profits to fighting any disease, which was done genuinely by CSR. The stakeholders of any companies would genuinely be in support of their company’s charitable involvement in finding the cure for a disease. The CEO of CRS presented the idea in a no win situation. He did not make a passionate plea for the diversion of the profits to find a cure , but instead was been forceful. He was probably been forceful letting his emotions out because his daughter was suffering from the devastated disease and fighting for her life. Dividing the profits equally would be unfair to his workers that are in need of more staff and higher Salaries. They have worked hard all year and was waiting to be compensated by CRS since it has been a long time the company had given out compensations. If certain percentage of a bicycle sold is set aside for the education of the people about the disease, may be the community would probably buy more of the bicycles and therefore raising a lot of money for charity. I really can’t put
Explain.

On the Carroll’s global CRS pyramid, the company is meeting the first level by being economically responsible by been profitable. He is not compromising that aspect that is required by global capitalism. On the second level, he was obeying the law on the books by being legally responsible. On the third level, Ethical responsibility; He followed cooperate standards but being a bit unethical to his employees. He was giving them no choice, but his own. And on the last level, the Philanthropic responsibility: He wants to do good, but he is letting his emotions get ahead of him. He overstepped his boundaries.

Which, if any, of The Ten general ethical principles presented in This chapter seem To drive Gino Duncan's profit-sharing decision? Which ethical principle should drive any decision about corporate profit sharing?