Global Business Cultural Analysis: France
BUSI 604: International Business
March 5, 2012
This paper will focus on the many elements and dimensions of France and the affect it has on the business that takes place locally and internationally. There will be constant comparisons and contrasts between France and the United States of America taking place throughout this entire research article. I will focus on how the elements and dimensions of the culture separately are adapted by the locals and integrated into everyday life and business. I will also give insight on how to conduct business in France for other countries, mainly the United States, by talking about the countries imports and exports and certain important factors that outside business should know in order to successfully enterprise. The information and suggestions offered in this paper will range from communication and business dress attire, to social structures and Geert Hofstede analysis; all of which should improve the knowledge of foreign businesses and help them adapt in order to maintain and/or obtain success internationally in the country of France. Global Business Cultural Analysis: France
What is a global business cultural analysis? From looking and several examples and finding information on this country, I have come to the conclusion that it is a description of the country and how its culture contributes to or restricts the business environment. As many of us may already know, culture plays a major part in a lot within a country. For one, culture dictates communication. Culture also the mannerisms of the people that are within the country. So, just to clear up any confusion, culture is a major part of a country and how it conducts itself, especially how it conducts business. It would be only right that if one was trying to conduct business in a country, they would need to understand the culture of the country in order to successfully interact with the people of the country in hopes of promoting and maintaining a highly active and flourishing business. With that being the case, I will focus my attention on the major elements and dimensions of culture in France. I will also describe how these elements and dimensions are integrated by the people of France when conducting business within this nation. Lastly, I will compare and contrast the culture and business of France with the culture and business of the United States and explain what a United States company would have to do in order to conduct business in France successfully. ELEMENTS
One of the most important elements of culture in any and every country is communication. Communication comes in two different forms, verbal and nonverbal. Of course verbal is talking and actually saying what you mean and non verbal would be things such as hand gestures and body movements. In France, the official language is of course French. According to A Practical Guide to French Business by Alston, Hawthorne, and Saillet, “The French consider their language a central part of their cultural heritage, their “patrimoine,” and fluency in French is a major part of how French and non-French are evaluated. It is almost impossible to be fully accepted, or respected, when one does not speak French well” (2003 p. 43). The French appreciate when people not of the nation attempt to speak French but get irritated when it is spoken incorrectly according to Alston et al (2003). I can personally vouch for this because I had a French teacher that became visibly bothered when learned words or phrases were butchered and not used in the correct context. The French language is so important to the people of France, the government does not allow advertisements to be a mixture of languages. For example, if a store decided to display a sign that said, “Como is life?” it would be illegal and subject to a fine by the French government. The United States differ greatly in this aspect. There...
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