What Are the Advantages of Print Advertising in India
What are the advantages of print advertising? How does it apply to your country?
Print advertising is a different from televisions and other motion, sound etc. form of advertising. Print media is a form of advertising that conveys one message topic at a time with a solitary thought or idea. Examples of print advertising are done through magazines or newspapers. Print advertising has many benefits that are used for strategic purposes. In general the advantages of print advertising are the following:-
Provides more and detailed information. For example, people who cannot afford a TV or no time rely on newspapers for accurate news and therefore advertisements can easily reach to these audiences.
The availability of the message is unlimited in terms of time.
Guaranteed that the information is unlikely to change.
Easy to reach to a specified target audience. For example, basketball shoes advertised in a sports magazine to reach to the "athletic" audience.
Easy to reach to a mass audience. For example, a product that has just been introduced into the market looking to set a foundation in the market. In India, newly opened IB curriculum Ganga International School has advertised to reach the mass audience in India mainly through newspapers and magazines like Today. They have also advertised their school through state magazines which reaches out to local cultures and expresses the benefits in the local common language. The messages created are delivered with clarity.
Print form of advertising also is an ideal medium to carry any add-on elements like coupons, samples, contact information etc. For example a cologne advertisement in magazines usually attached to a sample paper with its smell on it. Another example, in India food menus are attached to newspapers sold in stands next to offices where office goers can order their daily meal. Like I mentioned above, there are many different mediums of print advertising and each carry their own
Print advertising is a different from televisions and other motion, sound etc. form of advertising. Print media is a form of advertising that conveys one message topic at a time with a solitary thought or idea. Examples of print advertising are done through magazines or newspapers. Print advertising has many benefits that are used for strategic purposes. In general the advantages of print advertising are the following:-
Provides more and detailed information. For example, people who cannot afford a TV or no time rely on newspapers for accurate news and therefore advertisements can easily reach to these audiences.
The availability of the message is unlimited in terms of time.
Guaranteed that the information is unlikely to change.
Easy to reach to a specified target audience. For example, basketball shoes advertised in a sports magazine to reach to the "athletic" audience.
Easy to reach to a mass audience. For example, a product that has just been introduced into the market looking to set a foundation in the market. In India, newly opened IB curriculum Ganga International School has advertised to reach the mass audience in India mainly through newspapers and magazines like Today. They have also advertised their school through state magazines which reaches out to local cultures and expresses the benefits in the local common language. The messages created are delivered with clarity.
Print form of advertising also is an ideal medium to carry any add-on elements like coupons, samples, contact information etc. For example a cologne advertisement in magazines usually attached to a sample paper with its smell on it. Another example, in India food menus are attached to newspapers sold in stands next to offices where office goers can order their daily meal. Like I mentioned above, there are many different mediums of print advertising and each carry their own