What Are Gucci's Arguments Against The Female Model?

In this Gucci advert we can see how the male model is standing over the female model in a physically dominant position as he stands upright over the female model it suggests that he is the more powerful figure in the image. The camera angle also shoots him from a lower angle making him appear ostentatious while the female model is portrayed as the weaker one of the two because of the fact that she is lower and in a submissive pose. The male model comes across as the sexual lead, and the female model seems to be anticipating his every move. This advertisement triggers another idea whereby females have been misled to believe that life is unsatisfactory without a male present, it also projects the impression that women are nothing but sexual objects merely placed on earth to serve men. what identifies her as a sexual object is her nakedness, even though her breasts are not shown, they are subliminally exposed to the man. All these different factors are used convince society on what it is to be a woman. Gucci sends a message to society that if one were to wear Gucci clothing men will want you, you are desirable and that the ultimate
Women are seen this way due to the sexually oriented representations of women in advertising and media, women being portrayed as weak or submissive through media such as advertising, men brazenly evaluating or judging women sexually or aesthetically in public spaces and events, such as beauty contests, and the presumed need for cosmetic surgery. Sexual objectification can lead to negative psychological effects including eating disorders, depression and sexual dysfunction that can give women a negative self image because of the belief that their intelligence and competence not in any way acknowledged by society. mass media and advertising has been known for promoting the objectification of women to help promote goods and