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What Are Gender Stereotypes In The Media

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What Are Gender Stereotypes In The Media
Gender Stereotypes in the Media and its’ Effects
On Society

Social Problems – SSCI 1300U
10/03/2012

INTRODUCTION Media has always been a huge influence on the way we grow and develop as human beings, and this has become increasingly prevalent over the years. This is true, as we often borrow a lot of our morals, values, and beliefs from the media that we are exposed to. Gender is subjective, as it “encompasses the shared understanding of how women and men, girls and boys, should look and act” (Tepperman & Curtis, 2011, p. 91). The media takes these consistent behaviours and amplifies them thus affecting our perception of self, the choices we make, and what society
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These social roles are considered the norm, and society is determined to conform. Oliver (2012) explained that these socializations occur in order to belong and conform, because we fear alienation. This process of conformity in relation to gender is called gender socialization, where “people learn their gender based behaviour” (Tepperman and Curtis, 2011, p. 92). Gender is constructed culturally, as mentioned before, and thus we have our definitions of masculinity and femininity in our surroundings and upbringings. When forming our identity, we try to match these ideal definitions, in order to be happy with …show more content…
The notion of what it is to be either gender has since been shaped into something much more narrow-minded. The media suggests the “perfect” man and “perfect” woman, explains Oliver (2012) as there is a certain way that one is supposed to act, dress, act, think, right down to how much money one might make (Gender, para 2.) Oliver (2012) explained that men were the more dominant gender in nearly all aspects of life. Women continuously fall victim to patriarchy. The truth of the matter is, that a lot of the roles that each gender has are now interchangeable, and the stereotypes that we so often see are

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